Solutions Make Money

How Increasing Number of Visitors to the Blog or Website

2009-01-28T18:15:00.000-08:00

Every time you want to create a blog or website, you need to think about is the blog or site that you created for personal, forum, online store or land as a business to generate money from your website or blog make. Whatever type of blog or sites that will not be made irrespective of the role of prospective visitors who enter and read from what you put in your site or blog, and this is a pride of your blog or site managers when your site or blog visitors have a lot of on each day.

Here are some methods you need to look to find the number of visitors to the many blog or your site, there are several kinds of methods that can be interesting for you of the visitors to your blog or sitis:
a. Artiel have to be interesting and be different with a blog or other sites.
b. Always give the articles on the new and fresh every time.
c. Register your site or blog on a variety of Search Engine is free and paid.
d. Make routine visits to a blog or other sites with the impressions leave a comment.
e. Exchange links to blogs or sites that have the same category.
f. And register on the site the link exchange for free or paid.
From all the above methods you can easily do even if you are new as a webmaster or learn in stages and to build the site or blog, in this case there is a site for beginners pebuat blog or website about the problem of making a blog or website and provide the exchange links and tools on the site and blog, visit and a list for free in http://www.freelinkbuildingtools.com/

Basic Investment Strategies

2009-01-19T18:07:00.001-08:00

Are you ready to open your pathway to financial independence?

Well you should be, and the sooner the better, but, how do you get started investing?

There is so much to know about investing and the truth is it will take a lot of training and guidance in order to get the hang of it.

With our fast paced and ever changing economy, it can be hard to fit into the market with no experience. So the sooner you get started the sooner you will know what you are doing.

You can start anywhere, read books, websites, financial publications, magazines, attend courses, seminars etc. but no matter what you do, make sure you start as soon as possible.

This website have been designed to aid you in your quest for financial independence. Throughout these pages you will find hundreds of articles, tutorials & strategies that will help you learn about investing, and help you get things started down the right track.

Learn How To Invest & Create a Passive Income For Your Future!
If you’ve ever wondered how the rich get so obscenely rich, it’s not because it’s in their blood or because they attend the best schools. The reason is much simpler than that. You see, while you work hard for your money, rich people make their money work hard for them.

No one ever got rich from working for money. And yet, some people who seemingly do nothing more than work a regular nine-to-five job and earn a weekly paycheck, join the ranks of the super wealthy every single day. How do they do it? They’ve learned what the rich teach their kids ...

They have learned how to make money work for them, instead of them working for money. If no one has ever taught you how to do this, you can start right here. This site contains hundreds of articles related to every aspect of stock market and real estate investing.

Here’s a small sample of what you can learn ...

--How anyone can learn to invest in the stock market

--Understand the risks and possible rewards from investing in penny stocks

--How to plan your investments to support your retirement plans.

--Create multiple streams of income without working a second or a third job.

--How to become an apprentice to a real estate investor (triple your income while you learn).

--Discover the big winners of tomorrow before everyone else does.

--How to trade stocks online and avoid paying a high-priced broker.

--Why the right mutual fund can skyrocket your net worth and how to avoid the risks.

--Why municipal bonds are one of the safest investments on the planet and how to find the highest yields.

--How to develop a millionaire attitude that is critical to your financial success

--Are those stock investing newsletters and membership sites really worth anything

--Learn the truth about e-gold investing

--And that’s just the tip of the iceberg.

Start by exploring some of the great resources on this website. Each category runs several pages deep, so to get a feel what we offer, we suggest you browse the first page in each category before digging deeper.

And if you haven’t done so already, take advantage of our Beginner’s Guide to Investing E-Course. It’s absolutely free. Just type your name and email address in the box at the left, click “SUBMIT” and you’ll receive your first lesson in a flash. Don’t miss out on learning all the investment secrets of the rich.

Investment Techniques For Creating Passive Income
There are many wealth creation strategies and investment techniques available to those who are looking to create a passive income. These fall into three main categories. Running a business, investing in property and investing in the share market. Although there are many options in each of these areas, finding the right wealth creation strategy for you is not that hard.

The formula for Wealth Creation is relatively simple. In order to increase your wealth, you need to increase your wealth generating activities. Most of us start out trading our time, for money. We get paid an hourly rate for doing a certain job. The problem with this is that in order to increase your income, you usually need to increase the amount of hours you sell to your employer or clients. Which in turn reduces the amount of time you have to spend on yourself, your family and doing the things you enjoy.

In order to increase your quality of life, the only realistic strategy is to increase your income, and reduce the amount of hours you work. How do you do this you might ask? By using time tested wealth creation strategies and investment techniques to create and then increase your passive income.

Creating a Passive Income for Wealth Creation
Passive income is generated when you are making an income without having to work for it. For example if you own a business, that you have setup to run completely on its own, or if you own shares in a company that pays you annual dividends, or perhaps a piece of real estate that generates capital or rental returns.

All these investment techniques earn you passive income. because you are not limited by the amount of hours you can spend per day working on them. Instead of working for money, you now have money working for you. This is the true essence of any effective wealth creation strategy. Maximum return for minimum effort.

Before you go investing and time or money in any wealth creation strategy, it is best to fully research and understand each strategy before making a decision.

Unique Program Generate Money from Traffic Go to Blog Search Engine or Site

2009-01-05T06:47:00.000-08:00

This is one way the money from the internet that another unique way the money from the internet with a system such as CPM, CPC, PPC, CPA, and many others. Is this program? This is the text taken from the site concerned about the program of the money with the Internet.

Visitors that find your site through a search engine eventually leave your site by hitting the "back" button. The question is, are you making money from this exit traffic?

ExitJunction lets you tap into your site's potential like never before!
Join the ExitJunction program and gain access to all the necessary tools needed for you to make money from your exit traffic.

ExitJunction is the only program that monetizes 100% of your traffic. That's right! You get paid even for your international traffic! Whether you have traffic from the United States, Australia, China or India, ExitJunction will pay for it all!

ExitJunction offers even more ways to earn money! Refer other publishers to the ExitJunction network and get paid 10% of their earnings for life! It's that easy!

WHAT IS IT & HOW IT WORKS

If you are like most publishers chances are you are already using banners, contextual ads, etc. so the question becomes how do you make even more money without annoying your visitors.

The term “exit traffic” refers to site visitors that leave a website that they have visited. While not all sites can necessarily attract large numbers of new visitors that find them on existing search engines, it is inevitable that a user visiting a website eventually leaves it. Once a site visitor clicks through to a particular site that he found on a search engine, he may then leave that site for various reasons and by a number of ways. For instance, a visitor searching for something in particular may end up at a certain site that does not satisfy his search and so ends up leaving this site by clicking on the "back" button.

While many website owners advertise and optimize their sites for search engines, few publishers realize the potential of monetizing their site’s exit traffic that results from search engine traffic, and even fewer programs and ad companies offer solutions to help publishers create this new revenue stream.

ExitJunction offers all the necessary tools needed for the publishers to turn their search engine exit traffic into hard cash. Once a publisher joins our program and inserts the ExitJunction linking code, a new revenue stream is created for his site. Each time an online visitor searches for something on a major search engine and ends up visiting your site, a new revenue opportunity is presented to you.

Consider this example:

1. An internet user wishes to apply for a credit card that offers 0% introductory APR on transfer balances online and performs a search using the following keywords "0 APR Balance Transfer Credit Cards" on the Google search engine and your own niche content site that advises people on "0% APR Balance Transfer Credit Cards" comes up in the Google search.

2. The user then clicks on a link leading to your site and starts reading your content.

The user eventually decides to leave your site and clicks on the browser's back button.

3. The ExitJunction Script redirects the visitor that just exited your site to a custom user friendly page containing search results most related to “0 APR Balance Transfer Credit Cards,” the term he originally searched for in Google.

When your visitors click on the search results provided by the ExitJunction Script, you turn your exit traffic into pure profits and end up earning more from your site.
Publishers Click Here To Sign-Up!

5 Ways to Turn Your Website Content Into Money

2008-12-31T20:38:00.000-08:00

There are several ways to turn your website content into real money. Many of us believe that if we blend Ad sense ads with the website content, we will make huge money. But in reality, it's not the case. On the other hand, it happens to be just an improved concept of earning money by ad clicks. It's not one of the best concepts for website monetization.

So here are five simple and user friendly ways through which you can easily make money out of your website content.

PPC Network of Advertising

Under this program, the website owner has to register in the PPC network and thereafter, paste few of the code snippets on the respective website. Accordingly, the contextual ads will be served by the website, which are relevant to the content of the website. The website owner ends up getting a certain amount of money after every click.

The profits which are made through the PPC ad networks basically depend on various factors like the traffic volume and the quality of the traffic received by the website. Apart from it, it also depends on the CTR or the click though rate and the cost of every click. Some of the popular networks of CPC advertising are Clicksor, Chitika, BidVertiser and Yahoo Publisher network.

Advertising Network through CPM

The advertising networks of CPM are very similar to those of PPC. But in this case, the payout is on the number of the page views or impressions. The full form of CPM is cost per thousand. The cost is calculated on the basis of 1000 impressions. Some of the famous and crowd pulling networks of CPM are Right Media, Tribal Fusion, Value Click, Burst Media, Casale Media and advertising.com

Ads through Text Linking

The networks and market places for the text link ads are Link worth, TNX, text link brokers, Digital Point Link Sales Forum.

Affiliate Marketing

Affiliate marketing has evolved as very popular and renowned practice over the net. In this process, particular merchants sell their merchandise and other products by keeping some commission. This is also a very famous mode of advertising and also known as cost per lead or cost per action. Some of the popular networks and marketplaces are the Link Share, Azoogle Ads, Click Bank and Commission Junction.

Networks of Paid Blogging and Sponsored Reviews

This helps in writing of sponsored reviews for different marketplaces, defined by a very large choice of topics. Some of these networks are the Smorty, BlogVertise, Review me, Sponsored reviews and PayperPost.

Thus, earning money out of the crowd pulling and enticing substance of your website content is not a herculean task anymore.

To Your Success!

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Download it free here: Search Engine Marketing Secrets.

Steps to Take to Start an Online Business With Less Than $100

2008-12-29T23:27:00.000-08:00

For many, starting a business online has become an obsession. This is because of the precarious economy that is facing all of us today. Hardly a day passes before we hear of impending layoffs and doomsday statistics of household-name companies going belly-up. This has caused a lot of anxiety among the working class people. Many families are reeling under the weight of high food prices and high gas prices and this is causing untold financial hardship. The rate of bankruptcies has also skyrocketed.

For some, this may be a financial meltdown, but for others it is an opportunity to search and see whether there are ways that they can supplement their incomes. There are many ways of doing this. One can take a part-time job or one can use the awesome power of the Internet to make a earn a decent amount of side income. There are many that have started this way and have eventually retired with a comfortable six-figure income online. Will you be one of them? Lets see how you can prepare yourself to retire in style or kiss your regular job good-bye.

Many people think that you need thousands of dollars to start a business. This is partially true. There are indeed businesses which require a high initial capital especially if you have to move into a premises or you have to purchase machinery and many of these turn out into profitable ventures. But what most people don't know is that if you have a computer and an Internet connection, you can start a very profitable business with less than $100.00. Let us see the steps you need to do to achieve this.

Mindset

First of all, you need to have the right mindset. This is crucial to starting your online venture. Some people approach business with the wrong mindset. They have the mindset that only others were meant to be successful and not them. This is wrong. Anyone can succeed if they believe that they possess the right frame of mind to do so. Another wrong mindset is to think that somehow because the business is online it is going to be easier and will have different set of rules than offline. This is a grave error. online businesses must be handled with the same type seriousness as other types of offline businesses.

Information

You must gather information about the business that you are going into.If you want to get into the credit card business you must be prepared to read about credit cards and to gather valuable information. Go to amazon.com and see whether there are any cheap books that talk about your type of business and if possible buy them. Be aware of information overload while you are doing that.

16 Proven Ways to Grow Your E-Business

2008-09-25T21:07:00.000-07:00

by Jim Carroll and Rick Broadhead

Online Marketing Strategies:
Marketing your online store involves more than just registering your Web site with a couple of search engines and waiting for the world to beat a path to your door.
As the number of shoppers on the Internet has grown, so too has the number of Web sites and land-based businesses clamoring for a piece of the multi-trillion-dollar e-commerce pie. As many Internet companies have discovered, even with a multi-million dollar marketing campaign, it’s difficult to get the attention of Internet users – even for just a split second. After all, Internet users are bombarded with so many advertisements every day and see so many Web sites, it’s hard for any one firm to stand out.
One of the most difficult jobs you’ll have as an e-commerce merchant is figuring out what blend of offline and online marketing techniques to use to promote your Web site. If you’re a small business, that challenge is even greater on a tight budget. The right marketing mix depends on many factors, including the types of products you are selling, the types of people you are trying to target, and, of course, your marketing budget.
In this guide, we’ll review a variety of different techniques for raising the profile of your online store and attracting shoppers to your Web site. Marketing your Web site is not an easy task, nor is it a short one – you’ll need to work hard and work continuously to make sure that your online store doesn’t get lost among the billions of pages of information on the Web.

(1) Know Your Audience!
The key to successful marketing is very simple: know your audience. Before you spend any time or money on marketing, you need to know who your target market is. What types of customers are most likely to buy the types of products you are selling? For example, males or females? What age bracket? What income bracket? Are you trying to reach people with certain interests or skills? Once you know the profile of your typical customer, you need to find ways of reaching customers with that demographic profile. This may involve online advertising, offline advertising, or a combination of the two. But don’t even begin to think about spending money on marketing until you’ve spent time thinking about who you are trying to reach. You may even need to do some market research to uncover this information. We can’t emphasize this step enough. Your marketing efforts won’t be successful unless you are spending your marketing dollars in the right places.

(2) Your Brand Name
One of the most important marketing assets that you have is the name of your online store. Give it careful consideration. You should pick a name that’s easy to remember yet distinct from other similar names on the Internet. Closely related to the issue of picking a name is choosing a suitable domain name. The domain name is the part of your Web site address that appears after “www.” For example, the domain name for the Office Depot is officedepot.com and the domain name for Eddie Bauer is eddiebauer.com. Office Depot’s Web site is at www.officedepot.com and Eddie Bauer’s Web site can be found at www.eddiebauer.com.
To avoid confusing your customers, you will want to have a domain name that is as close as possible to your organization’s name. This will also make it easier for customers to find your Web site. For example, customers looking for Eddie Bauer’s Web site would probably start by typing www.eddiebauer.com into their Web browsers. In addition to being close to your business name, your chosen domain name should be short, easy for your customers to remember, and intuitive.
Finally, keep in mind that you don’t have to have “www” in your Web address. Some organizations have chosen to drop it entirely, e.g. CBS promotes itself simply as CBS.com.
In addition, you can, with the help of the technical folks who support your site, sometimes use words or characters in front of your actual domain name, and get an extra “identity hook” that might be unique enough to draw attention to your site. One such example of this is the Web site Beer.com, which gained some attention during the 2000 Olympics. It ran an ad that used the address mmm.beer.com – indeed, during the commercial, the graphic showed the “www” flipping over to become “mmm,” as the announcer mimicked the “mmmm” or “tastes good” sound. There was a huge increase in traffic to the site.
It’s important that both your brand name and your Web site address be as distinctive as possible to avoid confusion with other similar companies selling on the Internet. There are tens of thousands of merchants on the Internet all vying for attention, making it difficult for online merchants with similar names to get noticed. Even if the domain name you want is available, you should find out if similar names currently used by online stores might compete with yours. Many online merchants have found it necessary to change their names because their names were being confused with other similar names on the Internet.
When trying to come up with a name for your online store, consider getting a group of friends or colleagues together to brainstorm with you. Alternatively, you could hire a market research firm to hold focus groups with consumers.

Issues to Consider When Choosing a Name for Your Online Store
● Can you get a Web site address (i.e., domain name) for that name?
● Is the name too long?
● Is the name easy to pronounce?
● Are there other Web sites or online stores with similar-sounding or similar-looking brand names or domain names?
● Is your name unique or distinctive enough?
● Is your name memorable and does it make an impression?
● Is the name consistent with the image you want to project?

If you really want to have a domain name that someone else has already registered, you could approach the owner and see if he/she is interested in selling the domain name to you. Many companies register domain names but never activate them. Even a company that is using a
domain name may consider selling it to you for the right price.
Finally, if you believe that someone else has registered a domain name that infringes on a trademark that you own, you can pursue legal action against the owner of the domain name in question.
Alternatively, an appeals process exists for domain names, and it might be possible for you to launch an appeal to see if the other party can be forced to give up the name. To learn about this option, visit a domain name registrar, and read about the international domain name appeals process. You can also visit the ICANN Uniform Domain Name Dispute Resolution Policy site at www.icann.org/udrp/udrp.htm for more information.
Which raises an important point – it might be a good defensive maneuver for you to register as many domain names as possible early on, related to your store name, your product names, or other words and phrases that, when used as a domain name, might help drive traffic to your store.

How to Get a Domain Name
To get a domain name, you can go to any one of the accredited domain name registers on the Internet, including Register.com (www.register.com). You can get a complete list of accredited domain name registrars on the InterNIC Web site at www.internic.com. The list can be viewed alphabetically or by geographical location.
You don’t need to have a Web site in order to register a domain name and most registrars will hold your domain name for you until you are ready to activate it on your online store. Many browserbased storefront solutions allow you to set up a domain name for your online store when you are setting up your account. This removes the need for you to go directly to a domain name registrar.
Once you have registered a domain name, you want to make sure that no one is registering similar names, or taking out a trademark similar to your name. To automatically track your name, consider using a service like NameProtect (www.nameprotect.com). One of NameProtect’s services will constantly monitor new US trademark applications and domain name registrations for you and flag any applications/registrations that are identical or very similar to your domain name. It’s a great way to keep informed of any potential threats to your brand name. This service will also help you identify companies that may be trying to register your domain name as a trademark. This is a potentially serious situation as you could lose your domain name if a trademark similar to your brand name is granted to someone else.

(3) Offline Marketing
Perhaps the most important piece of advice we can give you in this guide is this: Don’t restrict your advertising and promotional efforts to the Web. Online stores often rely too heavily on online advertising at the expense of more traditional advertising vehicles that may actually produce better results.
Throughout this guide, we’ll review a number of different ways for you to promote your online store on the Web. But it’s important not to get too dependent on online marketing for your success. Think about the types of customers you are trying to attract and what the best methods would be to reach those customers. Rather than spending your money advertising on the Web, you may find that a more effective strategy would be to place advertisements in a couple of well-targeted magazines.
For example, Noggintops (www.noggintops.com), an online hat retailer, has spent very little on Internet advertising. Instead, the company did some marketing research and identified a number of magazines that appealed to the company’s target market: outdoorsmen. Ads featuring the company’s Web site address were then placed in those magazines. In fact, the bulk of Noggintop’s marketing budget has been spent on offline ads. Our point is that you shouldn’t ignore traditional advertising
vehicles. Think about how you can use both print (e.g. newspapers, magazines, journals) and broadcast media (radio and television stations) to reach your target audience. Be realistic with your expectations. In years past, many Internet companies invested millions in television ads with often disappointing results. Many companies quickly learned that brands can’t be built overnight. It can take years to build a successful and recognized brand name.
That being said, if you develop any print or broadcast advertising, make sure that your Web address is featured prominently in your ads. You may want to even consider purchasing advertising for the sole purpose of promoting your Web site.

It is important to use your imagination when looking for ways to raise awareness of your Web site.
Don’t limit yourself to radio, television, and print media. Why not advertise your Web address in buses or subways, or on the transfers handed out by your local transit authority? How about on newspaper polybags (the plastic bags that newspapers are wrapped in when they are delivered to your front door)? Or in movie theatres? Some organizations have even gone so far as to include their Internet addresses on bananas! The possibilities are endless.
In many respects, marketing a Web site is no different than marketing any product or service. The challenge is to find innovative ways to get the word out.

(4) Your Retail Store
If your business has a brick-and-mortar retail presence, use it to promote your online store aggressively.
Include your Web site on your receipts, invoices, and shopping bags, and print it on your catalogs and sales literature. Make sure that your Web address is advertised prominently both within your store
and outside if you can. Many retailers, unfortunately, don’t leverage their retail presence in this way.

(5) Gift Certificates
Brick-and-mortar stores give out gift certificates, so why not online stores too? Consider offering an online gift certificate that your customers can give to a family member or a friend. Gift certificates purchased online make great last-minute gifts because they can be sent by e-mail to arrive almost instantly. The recipient can then visit the store’s Web site and apply the gift certificate toward the purchase of any products offered by the store.
How does it work? Online stores that offer this service let you pay with your credit card and the gift certificate is delivered to the recipient by e-mail as soon as the payment is authorized. The gift certificate is essentially an e-mail message with a number attached to it. The recipient can redeem the certificate on their next purchase at that online store. When the recipient proceeds to check out of the store, they will be asked to provide their certificate number. The value of the gift certificate will then be deducted from the total amount of the purchase. Electronic gift certificates not only make great gifts – they’re a great way to drive new customers into your online store!

(6) Cross-Selling
You should get in the habit of cross-selling products in your online store to increase sales. This means that where possible, product pages on your online store should feature accessories or complementary products that your customers may be interested in. For example, consider what Smith & Hawken has done in their online store (www.smithandhawken.com). Whenever a customer views a product, complementary products are displayed on the right-hand side of the page. For example, a customer may select a bench. Smith & Hawken realizes that customers who are interested in purchasing a bench may also be interested in purchasing a matching chair or table.
That’s why there is a section called “Also Look At:” where complementary products are displayed, including an armchair and table. As you might expect, if you look at the Web page advertising for the armchair, the bench is recommended as a complementary product.
The idea here is to try and upsell customers. Eddie Bauer employs a similar strategy on its Web site (www.eddiebauer.com). Customers looking at a specific piece of clothing can ask to see coordinating products by clicking on a link. As you can see, cross-selling is an excellent strategy to increase overall sales in your online store.

(7) Product Referral Services

Many people find out about Web sites through word of mouth. So make it easy for your customers to tell other shoppers about your online store.
For example, as customers are browsing through your Web site, they may come across products that their friends, co-workers, or family members may be interested in. Or they may want to tell a friend or family member about a product they would like to receive as a gift. That is why you should make it easy for customers to refer friends and relatives directly to specific product pages on your site. For an excellent example of how this can be done, visit RadioShack’s online store (www.radioshack.com). At the bottom of every product page on the site is a graphic that says, “e-mail this page to a friend.” Customers who click on that icon will be taken to another Web page where they are asked to provide the name and e-mail address of a friend. The recipient will receive an e-mail message that invites them to visit RadioShack’s online store. A referral mechanism like this is an effective way to bring more people into your Web site.

(8) Affiliate Programs
Many online merchants have built successful affiliate programs for their online stores.
An affiliate program involves paying owners of other Web sites a commission for referring customers to your online store. In other words, you reward other Web sites for sending new customers to you.
The idea is to find Web sites with visitors who are likely to be interested in your products. To this end, Web site owners usually try to find merchants who sell products or services related to their own Web sites. A Web site with movie reviews may try to affiliate with a merchant who sells movies, and a Web site devoted to golf may align itself with a Web site that sells sporting goods or athletic apparel. It’s in a Web site owner’s best interests to identify merchants with compatible products because it will increase the likelihood of making lots of sales. For example, suppose you sell travel guidebooks. You could sign up travel agencies to your affiliate program and invite them to create links from their Web sites to yours. You would then pay the travel agencies a commission on any book sales and/or leads you get from their customers.
Online retailers with affiliate programs compensate customers in different ways. Some merchants pay affiliates strictly for sales (pay-for-sale), while other merchants compensate affiliates simply for sending a potential customer their way (pay-per-lead). Other programs may compensate affiliates if a person clicks on an advertisement, regardless of whether that person turns into a lead or ends up purchasing a product. This is called a pay-per-click program.
Affiliate programs can be extremely powerful because they allow you to increase your revenues by having your brand name displayed on dozens if not hundreds of complementary Web sites. There are literally thousands of affiliate programs on the Web. For an example, visit the online store for Staples (www.staples.com) and read about their affiliate program. Web sites that sign up can earn a percentage of every sale for referring customers to Staples.com.
There is no cost for affiliates of Staples to sign up, but they must first agree to the program’s terms and conditions and then complete an online application form that requests information about their Web site. If a Web site is approved into the program, Staples will provide the owner with a selection of Staples.com graphics that can be placed on the Web site and linked to Staples.com. Every time omeone clicks on the link and proceeds to buy something from Staples.com, the Web site owner will be paid a commission. Staples.com says its affiliate program has been a success, with over thirty thousand Web sites signing up since the program was first created.

My Affiliate Program www.myaffiliateprogram.com
Commission Junction www.cj.com
LinkShare www.linkshare.com
The commission that you offer your affiliates is up to you. Some firms, like Staples, offer a percentage of sales; other firms offer flat fees. Commission structures can range from less than 1 percent to as high as 50 percent. Flat-fee commissions, on the other hand, can range anywhere from $0.05 to $50.00, or more.
Affiliate programs are popular because they’re an inexpensive way of attracting customers to your Web site. In essence, you are getting other Web sites to market your online store for you. Moreover, it doesn’t cost a lot to get such a program underway. Best of all, you may only have to pay affiliates if they generate sales or leads for you.
Affiliate programs do have a number of drawbacks, however. It can be a burden to keep track of all of your affiliates and process all of the commission checks. Keep in mind that the number of affiliates you have really has no direct bearing on how successful your program will be. For example, even though Staples.com has over thirty thousand affiliates, what really counts is the number of affiliates that are sending significant amounts of business to Staples.com. A lot of online stores have found
that many of the Web sites that sign up for their affiliate programs bring in very little business. That is why when you are setting up an affiliate program, your focus should not be on signing up as many Web sites as possible, but finding those Web sites that can generate the most sales for you.
Obviously, it’s hard to screen Web sites in advance but eventually you will discover which affiliates are valuable and which are immaterial to your business.
As you might imagine, setting up an affiliate program can take a lot of time and effort, especially once you begin to sign up hundreds of affiliates. You need to screen applicants, track sales from each affiliate, prepare commission checks, and spend time on other administrative functions that take you away from running your online store. For this reason, many online retailers hire organizations called affiliate program providers that specialize in running affiliate programs on behalf of online stores.
We’ve listed some of the more popular affiliate program providers in the table below.

Affiliate Program Providers
The cost of using an affiliate program provider varies depending on the affiliate provider. For example, some companies charge a one-time fee plus they receive a monthly commission based on a percentage of affiliate sales. Others may charge a one-time setup fee, an annual renewal fee, plus a percentage of your payout – the amount of money you pay your affiliates. Still others have no set up fee, or commission charge but have a flat monthly fee. Which affiliate program provider is best? It all depends on what you are looking for. Services and program features vary from one affiliate program provider to the next, so make sure you carefully consider all your options before making a final decision.
One of the major benefits of using an affiliate program provider is that these organizations will help you find Web sites that can begin linking to your online store immediately. If you’re a small business with very little brand name recognition, how is anybody going to find your Web site to learn about your affiliate program? Affiliate program providers maintain a directory of participating online stores so that interested Web sites can quickly find merchants they want to work with.
If you’re interested in setting up an affiliate program for your online store, start by getting in contact with the various affiliate program providers we listed earlier in the guide. When comparing affiliate program providers, think about the following questions:
● How much does the affiliate program provider charge you to set up an affiliate program?
As explained earlier in the guide, affiliate program providers have different pricing schemes, so make sure you understand how you will be charged. Also find out if there is a minimum escrow amount that you must give the affiliate program provider (this money is used to pay commissions to your affiliates).
● What types of affiliate programs are offered? As noted earlier, there are three basic types of affiliate programs that you should be familiar with:
1) pay-per-click programs—you pay a Web site for referring a visitor to your online store regardless of whether a sale results or not
2) pay-per-lead programs — you pay a Web site for referring a visitor to your Web site to fill out a form or perform another action that may lead to an online or offline sale
3) pay-per-sale — you pay a Web site for referring a visitor to your Web site who immediately buys a product or service
● What type of performance tracking is provided? How sophisticated is the performance tracking?
What information do the performance reports contain? How frequently are the reports updated?
Are the reports delivered by e-mail in addition to being available on the Web?
● How user-friendly is their affiliate management software? What account management features does their software offer? How easy is it for you to update or replace the ads being served by your affiliates?
● What tools exist for communicating with your affiliates, both through the affiliate program provider’s Web site and by e-mail? Can you target certain affiliates with special offers?
● Who issues the commission payments to your affiliates? Do you have to, or will the affiliate program provider do that for you?
● How does the affiliate program provider guard against fraud? For example, what happens if the same person clicks on a link to your Web site 50 times – do you have to pay for that?
● Is there any flexibility with regard to payout rates? Can you customize payout rates for different affiliates or do you have to give the same commission structure to everyone?
● Does the affiliate program provider offer any client services to assist you with the implementation of your affiliate program, or are you expected to do it on your own? What technical support is available for both affiliates and merchants? Are any consulting services offered?
● How easy is it for Web site owners to join an affiliate program and create links from their Web sites to yours? To get the answer to this question, we recommend you visit some of the leading affiliate program providers’ sites and try signing up with some of their merchants. By doing this, you’ll get a first-hand look at how the process works from an affiliate’s point of view.
● What types of link options are available for your affiliates?
● Does the affiliate program provide support for e-mail-based affiliate programs? For example, how easy is it for an affiliate to include links to your Web site in their e-mail messages to customers?
● How many affiliates are part of the company’s network? What is the company doing to recruit new affiliates into their network?

If you decide to work with an affiliate program provider, don’t rely solely on its Web site to promote your program. You should also promote it on your own Web site and get other Web sites excited about the possibility of joining your affiliate program. For a good example of how this can be done, visit the Web site of Shari’s Berries (www.berries.com) and read the section on its affiliate program.
One final note about affiliate programs: many merchants, in addition to running their own affiliate programs, have become affiliates of other Web sites in order to generate some extra cash. If you are thinking about becoming an affiliate of another Web site, we recommend that you proceed carefully.
Having an advertisement for another company on your Web site can compromise your image and credibility. Sometimes, the mere presence of an advertisement on your site can make you look unprofessional to potential and existing clients, especially if it promotes products or services unrelated to your current line of business. Accepting advertising for another company is an implied endorsement for that organization and its product or services. Make sure that you are prepared to make that type of public statement. Keep all of these factors in mind when considering whether to accept advertisements for other merchants on your Web site.
This advice may seem contradictory since the whole purpose of an affiliate program is to get other
Web sites to display advertisements for your company. Won’t they look unprofessional by displaying advertisements for you? Maybe. When you create an affiliate program, you have to keep in mind that you’re inviting other companies to display your brand name on their Web sites and it’s never a good idea to let another company take control of your brand name. Sometimes it’s hard to control how your affiliates display your advertisements, and in what context. When launching an affiliate program, make sure you carefully screen your affiliates. In addition, you may want to build some rules into your affiliate program so that you have some recourse in the event that an advertisement for your company is being presented in a way that you find objectionable.

(9) Permission Marketing
You may have heard the term “permission marketing” before. It refers to a method of online marketing where the merchant asks permission from online shoppers to market to them directly by e-mail.
Permission marketing is also known as “opt-in e-mail.”
Permission marketing follows two main principles. First, you only market to those customers who have specifically told you that they are interested in receiving e-mail messages from you. Second, you must give away something in order to get a customer’s e-mail address. In other words, shoppers are more likely to give you their e-mail address if you give them an incentive or reward for doing so.
This incentive could be a discount on a future purchase, entry in a sweepstakes or contest, or just the promise of relevant advice by e-mail.
The easiest way to undertake permission marketing is by establishing a mailing list that customers can join. You can then use the mailing list to send out promotional messages to your customers.
The trick is to give your customers an incentive to join your mailing list.
For an example of how a permission-based e-mail marketing program can be implemented, consider what Payless ShoeSource (www.payless.com) did on their online store. They ran a contest on their home page for a “dream trip to Tahiti.” Customers were invited to enter their e-mail address into a box on the screen. Once a customer entered his/her e-mail address, a new page appeared inviting the customer to join Payless ShoeSource's mailing list. The contest was the “hook” to get customers
to spend a few minutes filling out the form that is required to join the mailing list. Once customers joined the Payless mailing list, they were automatically entered into the vacation contest.
Keep in mind that if you are going to set up a mailing list for your customers, you should clearly tell your potential customers how they can leave the list, and about any other conditions that might apply to the list.
Don’t restrict yourself to your Web site when collecting e-mail addresses from customers. If you have a retail store, have your salespeople at the checkout counter ask customers for their e-mail addresses. Similarly, if you have a call center, collect e-mail addresses from customers when they call in. But regardless of how you collect the information, make sure you let customers know how you intend to use it. For example, if you have a retail store, have your salespeople say something like this to your customers: “We frequently send out notices of sales and other promotions by e-mail.
If you have an e-mail address, Mr. Smith, I’d be happy to add it to our database so that you’ll receive advance notice of our special events”. By asking customers for their e-mail addresses in this fashion, you’re clearly stating why you’re asking for the information and giving the customer an incentive to provide his or her e-mail address to you.

AltaVista . . . . . . . . . . www.altavista.com
AOL.COM Search . . . . . search.aol.com
Ask Jeeves . . . . . . . . . www.askjeeves.com
Google . . . . . . . . . . . . www.google.com
Overture . . . . . . . . . . www.overture.com
Excite . . . . . . . . . . . . . www.excite.com
FAST . . . . . . . . . . . . . www.alltheweb.com
HotBot . . . . . . . . . . . . .www.hotbot.com
Lycos . . . . . . . . . . . . . .www.lycos.com
MSN Search . . . . . . . . . search.msn.com
LookSmart . . . . . . . . . . .www.looksmart.com
Open Directory Project . . .www.dmoz.org
Yahoo! . . . . . . . . . . . . . www.yahoo.com

(10) Search Engines and Web Directories
Many online shoppers use a search engine or a Web directory when they are trying to find something on the Internet. A search engine is a Web site that indexes the contents of millions of Web pages. A Web directory, on the other hand, organizes Web sites by category so that they can be easily browsed by Internet users. Unlike search engines, directories are usually compiled by human beings.
In the following table, we’ve listed the names and addresses of the most popular search engines and Web directories. Making sure that your Web site is registered with all of these sites is one of the most important things you can do to draw traffic to your store. Why all of them? Your customers (and potential customers) won’t all be using the same search engine or Web directory. Some people use Excite, some use AltaVista, some use Lycos, etc. By registering with all the major search engines and Web directories, you have the best chance of being found by online shoppers regardless of what search engine or Web directory they are using.

Popular Search Engines, Popular Web Directories
Having said that, as we will see, it is not necessarily easy to get listed in these search engines and directories. In fact, you may be required to pay just to be considered for inclusion in their listings.
When you submit a Web site to a search engine, your Web site is added to the search engine’s full text database, but it does not necessarily get your Web site included in the directory portion of the search engine. Many search engines use a different source for the directory listings, so if you want to get your Web site included in the directory portion of the search engine, you often have to go through a separate submission process. The same is true with Web directories (i.e., you may have to go through a separate submission process to get your Web site listed in the search engine portion of the Web directory).

Search Engine and Directory Databases
Before you submit your site to any search engine or Web directory, you need to understand how their databases are developed. A search engine database is significantly different from a directory database. Automated computer programs called spiders develop search engine databases. These programs scour the Internet indexing the full contents (i.e., all of the words on a page) of the millions of Web pages they find. These databases are intended to help you find instances of words or phrases on Web sites, similar to a dictionary or book index.
Web directory databases, on the other hand, list Web sites that have been selected by human beings and organized into distinct categories. These databases are similar to the yellow pages, which organize businesses by topic, and are more useful when you are interested in a specific topic.
The confusion comes from the fact that all the major search engine Web sites now have not only a search engine database, but also a directory database. Often when you do a search on such a Web site, the results that are returned include information from both databases. This is also true of Web directory sites, most of which have a search engine database in addition to the directory database.
As an Internet merchant, the ideal situation is to have your Web site included in both databases of any search engine or directory Web site.

Submitting Your Web Site to a Search Engine Database
When you launch a Web site, you want to make sure that it is included in the search engine databases of both search engine Web sites and directory Web sites. There is a good possibility that the spider programs that these Web sites use will find your Web site, index it, and add it to the search engine’s database. However, it could take months for these spiders to discover your site, if they ever do. For these reasons, it’s generally a good idea to visit each search engine and directory Web site and manually submit your Web site for inclusion in their search engine databases.

Getting Added to a Search Engine’s Database
To add your Web site to a search engine, go to the particular search engine site and look for a link or button somewhere on the main page that says something like “Add Your Web Site”, “Add a Page” or “Add URL” (URL stands for “Uniform Resource Locator” — it means the same thing as “Web address”). Click on the button or link, and you’ll usually be directed to a Web page where you can fill out a form and submit your Web site.

Getting Added to a Web Directory’s Search Engine Database
Web directory sites may have their own search engine spiders that develop their search engine database but quite often the Web directory partners with an existing search engine. Alliances are very common, so it is worth the time to find out who is partnered with whom and submit your Web site to all the relevant search engines. This will maximize the number of search engine databases you appear in.

Submitting Your Web Site to a Directory Database
First and foremost, make sure you register your Web site with the major directories that we listed earlier in the guide, as well as with any other Web directories that pertain to your industry. Look for information on their home pages explaining how your can submit your Web site to their database.
You generally have to decide what category and sub-category would best represent your site. In some cases you do not have a choice. Look through each Web directory’s help section to make sure you understand what is required and how to go about properly registering your site.
Second, visit the Web site of each of the major search engines, and determine who provides their Web directly listings. Then visit each of those Web directories and submit your Web site, if you haven’t already done so.
Is There a Charge to Submit Your Web Site to a Search Engine or Web Directory?
The answer is that it depends. If the submission is free, it can take anywhere from a few weeks to a few months for your Web site to be added to the database, assuming that it is accepted for inclusion.
There is the very real possibility that your Web site will never appear in the search engine’s index.
But don’t let this discourage you! Submit your Web site anyway — you have nothing to lose. And don’t hesitate to keep submitting it again over time.
The problem is that the Internet is growing so rapidly that many of the search engine and Web directory sites can barely keep up with the massive increase in the number of pages and sites. Not only that, but they complain that many Web sites, particularly adult-oriented ones, continually submit requests for them to check new sites. Hence, they have been falling behind in indexing new sites and pages.
The result is that many search engines and Web directories now charge you a fee to submit your Web site for inclusion in their respective databases. However, payment of these fees does not guarantee that your Web site will be included in the search engine or Web directory database. In some cases the fee may only guarantee that your Web site will be considered for inclusion. Check each search engine’s and Web directory’s help files for specific information.
Should You Pay to Have Your Web Site Included?
You may be wondering whether it’s a good idea to pay to have your Web site included in a search engine and/or Web directory. If a paid submission service is available, we recommend that you use it. In some cases, it’s the only way to get your Web site added to a search engine or Web directory.
On those Web sites where both free and paid submission services are offered, we still recommend that you opt for the paid submission. Why? As noted earlier, with free submission, there is no guarantee
that your Web site will ever make it into the search engine or Web directory. By paying, you guarantee that your Web site will at least be considered for the search engine or Web directory in a timely manner. If you use the free submission option, you could be waiting around forever!

Increasing Your Likelihood of Success
Throughout this section, we have talked about the process of submitting your site to search engines and Web directories, and we indicated that you might or might not manage to get listed. Particularly if you are paying a search engine or Web directory to be considered for inclusion in their site, you might want to know if there are ways to design your site so that it is more acceptable for inclusion.
Look through the help files of search engines and Web directories to see if they provide any hints, tips, and other guidance for your site. Some have submission criteria you may need to follow.
There are no hard and fast rules — it can be a very subjective process. Suffice it to say you can be judged on content, appearance, relevance of your site, and other factors. All we can suggest is that you make your site and /or store as comprehensive and professional as possible, which will undoubtedly increase the likelihood of being listed.
Are Search Engines and Web Directories Effective Marketing Tools?
Working with search engines and Web directories can easily consume a lot of time, and many Web site owners wonder whether the effort is really justified. Internet users rely heavily on search engines and Web directories when they are looking for information on the Web, so it’s definitely worth your time to ensure that your Web site is included in all the major search engine and Web directory sites.
At the same time, we caution you against going overboard and relying too much on search engines and directories to drive traffic to your Web site. Search engines and directories are just one part of the marketing mix. Your marketing activities should include using offline media such as radio, television, and print, as well as other techniques that we discuss in this guide.
Later in the guide, we discuss the use of Web site analysis tools such as WebTrends that can help you analyze which search engines and directories your customers are using to find you. These types of tools can help you understand how much traffic on your Web site originates from search engines and directories. Furthermore, using these tools, you’ll be able to quantify the importance of being listed on various search engine and directory sites. One of the authors of this guide, for
example, has discovered that Yahoo! is responsible for a lot of the visits his Web site receives.

(11) Search Engine Optimization
As we noted at the beginning of this guide, there are billions of Web pages on the Internet and thousands upon thousands of online stores, all clamoring for attention. When you submit your Web site to a search engine, you typically don’t have any control over where your Web site will show up in the site’s results list when someone searches for your company name or a keyword related to your business. For example, suppose you open an online store selling pasta products. If someone goes to a search engine, and types in the word “pasta”, you’re not going to be very happy if your Web site shows up on the seventh page of results. Most people won’t bother looking past the second or third page of results when they are doing a search on the Internet. In fact, many people won’t even bother looking beyond the first page of results. This means that if your Web site doesn’t show up in the top ten or so results for a specific search such as “pasta”, the chances of your Web site being seen by Internet users diminishes considerably.
Hence, an important part of online marketing involves a process known as search engine optimization — ensuring that your Web site receives prominent placement on all the major search engines.
Ideally, you want your Web site to show up on the first page of results when a potential customer searches for a keyword related to your business.
Before we go any further, you need to understand three things. First, there is no simple method or magical formula for achieving good rankings on search engines. Second, every search engine uses different ranking criteria. This is why the same search performed on different search engines will yield different results. It is also why your Web site may be ranked number one on one search engine but appear in the twentieth position on another. Third, search engines are constantly changing the algorithms they use to index Web sites, so your site’s ranking on any given search engine may be in a continual state of flux. Most search engines provide some information on their Web sites to help you understand how they rank Web pages. Visit each search engine, read the help files, and try to accommodate as many of the suggestions as possible. For example, the Lycos search engine (www.lycos.com) has a page of information on its Web site with several tips and pointers to help you optimize your Web site’s ranking in their index.

Reading help files will help you to understand what you need to do to get a good ranking for your Web site. That being said, there are some general tips we can offer to help you improve your Web site’s ranking on various search engines:
1) Don’t use graphics at the expense of text. When you create the front page of your Web site, make sure you include lots of text that accurately describes your business. When search engines index your Web site, they can read text, but they can’t read images. If your home page consists of a bunch of graphics and very little text, it’s difficult for the search engine to properly index your Web site. This means it will be hard for Internet users to find it when they are using a search engine to find products and services. We’re not suggesting that you not use graphics on your home page. However, if you use graphics, make sure they are accompanied by lots of text.
2) Integrate important keywords in your text. Choose important keywords related to your business and make sure those keywords are strategically positioned on your Web site. Come up with two or three terms or phrases that might be the “hot” keywords that Internet users are most likely to search for. These important words should appear more frequently, in headings or in an introductory paragraph which has descriptive text that mentions these “hot” keywords.
This doesn’t mean that you should blatantly repeat the same words over and over again on your Web site. Rather, when building your Web site, think carefully about the words you are choosing to use on your home page. Make sure you integrate words and phrases into your Web site that you think Internet users will be searching for.
3) Use meta-tags. Meta-tags are pieces of code that you include in the HTML code of your Web site to influence the description that search engines give your Web site (this is called a “descriptive meta-tag”) and to influence the words that search engines associate with your site (this is called a “keywords meta-tag”).
If a Web site is using meta tags, you can see them by looking at the Web site’s HTML code (the hypertext markup language is the computer code used to build pages on the World Wide Web). If you are using the Netscape Web browser, you can look at a Web site’s HTML code by choosing “View” from the list of options at the top of your browser, then select “Page Source” or “Document Source”. If you are using Microsoft’s Internet Explorer browser, select “View” from the menu bar, then “Source”.

The information in a description meta-tag is used by the search engine to create a summary description of your Web site. When an Internet user is browsing through a list of search results on a search engine, the summary description from the meta tag is sometimes used to create the abstract that appears under the title of each Web page. Many Internet users rely on these abstracts to help them decide which Web sites to visit. It is therefore important that you create a site summary for your Web site that accurately and concisely reflects its purpose.

A keywords meta tag looks like this:

A keywords meta-tag is essentially just a list of keywords related to your business. Notice that each keyword in the list is separated by a comma. A keywords meta tag increases the likelihood that your Web site will appear higher on the results list whenever someone does a search using any of the words or phrases that appear in your tag.
When creating your keywords meta tag, we recommend that you don’t repeat the same keyword multiple times in order to try and increase your Web site’s ranking. Some search engines have been known to lower a Web site’s ranking in their index or remove the site altogether if they discover this type of abuse.
We mention meta tags in this guide because so many Web sites use them and because they are often cited as an important online marketing technique. However, the main problem with meta tags is that only some of the large search engines recognize them – many ignore them altogether. Furthermore, on search engines that do pay attention to meta tags, they are only one of several factors a search engine uses to rank your Web site for users’ searches.
Therefore, meta tags are not a panacea for getting your site to the top of a search engine’s results list – they are just one of many things that you can do to improve your site’s chances of being found on the Web. If you want to find out whether a particular search engine recognizes meta tags, visit its Web site and read the online help files.

Depending on what type of storefront software you used to build your online store, you may or may not be allowed to modify the HTML code that makes up your Web site. In order to create and modify your meta tags, you will need to have access to the HTML code behind your Web site. Check with the company you are using to host your online store to see if this is possible. If you are not technically inclined or you’re not familiar with HTML code, you may want to hire someone to create your meta tags for you.
4) Give your Web site a descriptive title. Make sure that the title of your Web page describes your business rather than simply mentioning the name of your business. The title of your Web site is what appears at the very top of your Web browser’s window — it is not what appears
on the front page of your Web site.
Many search engines pay special attention to the words in your Web site’s title when they index your Web site. In other words, you may increase the likelihood of appearing higher up
on a search engine’s results list if the words in your title closely match what an Internet user is looking for. What you shouldn’t do is create a title like: “Welcome to my Web site” or “Welcome to My Home Page”. Titles like this are much too generic.
Your Web site title is also important for another reason. The title of your Web site is often the title that an Internet user will see in a search engine’s list of results. Creating a good descriptive title for your Web site is one way to make it stand out from the rest. Internet users are most likely to click on Web sites that have clear, descriptive titles. The title of your Web site is controlled by a line of HTML code in your Web site called the title tag. A title tag might look like this:
Foot Locker: The Source for Athletic Footwear and Apparel
You’ll need to have access to your online store’s HTML code in order to change or modify your Web site’s title.
5) Get other Web sites to link to you. Contrary to popular belief, many search engines look at factors other than what’s on your Web site in order to figure out where to rank your site. For example, if a lot of other Web sites link to you, this can help you to get a good ranking on some search engines such as Google (www.google.com). Generally speaking, the more Web pages that link to your Web site, the more “popular” your Web site is, and the higher your Web site’s ranking in the Google database. We’ll discuss the issue of Web site linking in a little more detail later in the guide.

Using a Search Engine Optimization (SEO) Company
Many Web site owners, sometimes in sheer desperation or frustration, have enlisted professional help to try and improve their rankings on search engines. The reason that search engine optimization (SEO) firms are in such demand is explained well by one of many companies that specializes in search optimization: “...Over the years the search engines and directories have gotten smarter and keep changing to the point where we have to work very hard to keep up to date on what techniques work best (or at all). Search engine optimization has become a very complex, sophisticated practice that requires constant research, practice, and reevaluation to be effective.”
In other words, understanding how search engines work is a complex business and most Web site owners don’t have the time, inclination, or skill to try and manage their own Web site rankings.
Search engine optimization has become a popular business in recent years. There are also many small organizations that offer search engine optimization services. Many Web design and online advertising firms have also entered this market.
Search engine optimization firms use a variety of practices to improve Web site rankings for their clients, practices that are beyond the scope of this guide. If you’re thinking of hiring a SEO firm, evaluate your options carefully. While many search engine optimization companies do honest, legitimate work, there are just as many companies that use unethical techniques and are looking for a way to earn a fast buck. We know if one company, for example, that was duped out of over $2,000 after hiring a company that promised to get it listed in the top ten rankings of all the major search engines. The rankings never materialized, and the company never saw its money again. If the company you hire uses unacceptable techniques to boost your search engine ratings, you could wind up having your Web site banned from a search engine forever.
Search engine optimization is such a complicated business that it’s hard to know what techniques a company is using. Even if they’re explained to you, you may not understand, and this of course makes it difficult for you to figure out whether a certain practice is ethical or unethical. Before choosing a SEO company to work with, check references and ask to see the company’s client list. This will help you to ensure that you are only dealing with legitimate companies that use industry-accepted practices.

For further information about search engines and Web directories, including lots of links to other helpful resources on search optimization, visit the About.com Guide to Web Search (websearch.about.com) as well as Search Engine Watch (www.searchenginewatch.com), a newsletter covering the search engine industry. Search Engine Watch isn’t free, but a subscription is well worth the price if you’re interested in keeping abreast of the fast-moving search engine industry.

(12) Online Shopping Directories

Most of the major search engines and Web directories have shopping areas on their Web sites that showcase selected merchants and that list hundreds of merchants by product category.
Many Internet users use one of these shopping directories when looking for online merchants to buy from, so it’s a good way to get exposure for your online store. However, to get included in a search engine or Web directory’s shopping directory, or to become one of its “featured stores” or “premier merchants”, you usually need to be an advertising partner or be using the site’s online storefront software. To become an advertiser, you will need to get in contact with the search engine or directory’s advertising department for details about pricing. America Online, for example, has advertising agreements with a number of large retailers that give these retailers prominent positioning on AOL’s shopping directory.
It is important to point out that these types of advertising opportunities are often targeted are larger, established retailers as opposed to small businesses, so depending on your advertising budget and the size/profile of your business, you may find that this type of advertising opportunity is not practical or affordable.

(13) Online Advertising and Sponsorships
One of the most popular online marketing strategies is to advertise on or sponsor other Web sites that attract the types of people who may be interested in buying your products and services.
Suppose, for example, you sell luggage products. Why not advertise your online store on Web sites that attract travelers? For example, you might want to approach a travel Web site, such as one of the popular travel-booking services like Travelocity.com, about sponsoring a section of their site. In addition, many of the popular travel magazines like Condé Nast Traveler have their own Web sites, and accept advertising.
Most Web sites that accept advertising have a section somewhere on the site that provides contact information for advertising inquiries as well as a general overview of advertising and sponsorship opportunities.
Before choosing to advertise on or sponsor any Web site, make sure that the site is reputable. You don’t want to advertise on any Web site with a doubtful reputation or poor credibility. You should also obtain audited statistics that tell you how many visitors the site receives on a daily, weekly, and monthly basis. Also try to obtain as much demographic information as you can – data that will tell you what types of people the site attracts, including average age, income, and spending habits.
You want to ensure that the Web site is attracting the same types of people who buy your products; otherwise your advertising dollars are being wasted. You should also find out what types of advertising or sponsorship packages are available and how much they cost. Will the Web site let you track how well your ad is performing? How frequently can you access usage statistics?

Banner Advertisements
Online advertisements come in all different sizes and shapes, just like newspaper ads. However, online advertising often appears in the form of a banner ad. A banner ad is a small rectangular graphic that can either be animated or static. You can design it yourself, or have someone design it on your behalf — it’s basically a small Web page or graphic. People can click on a banner ad to be immediately connected to the advertiser’s Web site.
Banner advertisements are usually sold on the basis of page views (every time a person accesses the Web page, that is considered a page view), and page views are usually purchased on a cost per thousand (CPM) basis. For example, if you are told by a Web site that the cost of banner advertising is $60 per CPM, this means that you pay $60 for every thousand page views. This might represent a thousand people looking at that page – or it might mean five hundred people looking at that page two times each. There are hundreds of thousands of Web sites on the Internet that accept banner advertising. The key is to find Web sites that attract the types of customers you are interested in
reaching. There is no sense buying banner advertising on a Web site if its visitors aren’t in your target market.

The average price for a banner is between $5 and $50 per CPM, although rates can be much higher or lower depending on the Web site. The cost of a banner ad may also be influenced by the length of the contract you sign and where on the Web site the banner ad will appear. For example, a banner ad placed in the health section of a Web site may cost more than an advertisement in the gardening section if the health section attracts more visitors. As you might expect, banner advertising on high traffic sites like Yahoo! is typically more expensive than the industry average.
The cost could also be affected by the way that the site charges for advertisements. It could be based upon the number of “impressions” (i.e., the number of times your ad is actually shown on a Web page) or instead, it might be based upon the number of “click-throughs” (i.e., the number of times people actually click on the ad.).
When purchasing banner advertising, you may come across terms like “run of category”, “run of site”, “run of network” and “fixed category”, especially if you are inquiring about advertising on a search engine or Web directory. “Run of category” means that your banner advertisement will be rotated throughout a specific category area on the site (e.g. gardening, travel, etc.), “run of site” means that your banner ad will be rotated throughout the entire Web site, and “run of network” means that your banner ad will be rotated throughout a network of other Web sites that are somehow related to the site you are advertising on. “Fixed category” advertising allows you to display your banner ad on the same page within a category all the time Creating Your Own Banner Ad Campaign
Larger Web sites may require a minimum advertising buy of several thousand dollars. For a small business, this can be prohibitive. An alternative to purchasing banner ads through one of the big search engines and directories is to use a service like Microsoft’s Small Business Center (www.microsoft.com/smallbusiness/products/online/bannerads) where small businesses can create their own banner advertising campaigns and place them on select Web sites for a smaller up-front investment.

Online Advertising Help
If you want professional help with online advertising, you may want to consider using an advertising network to help you develop an online advertising campaign and target it at the right audience.
Advertising networks typically use sophisticated profiling technology to target your ads at Internet users who would be most interested in the types of products or services you are selling.
DoubleClick (www.doubleclick.com) is an example of such a firm.
How Effective Are Banner Ads?
We won’t kid you — companies have had mixed success with banner ads. Many online shoppers say that they ignore them. Indeed, only 3.2 percent of online advertisers surveyed by Forrester Research said that banner ads were effective in driving traffic to their Web sites.
The other problem is that most Web users who see banner advertisements don’t click on them. In fact, the average click-through rate for banner ads is less than 1 percent. In other words, no more
than 1 percent of all the Web users who see banner ads on the Internet actually click on them.
That’s an even lower response rate than using direct mail! But such a dismal click-through rate doesn’t mean that banner ads are ineffective. Some companies run banner advertising campaigns with the goal of increasing brand awareness. If this is the goal of your online advertising campaign, the number of click-throughs isn’t as important as the number of people who see your banner ad.
However, if you are trying to drive traffic to your Web site, you may find that banner advertising is not a good investment.
Given the disappointing performance of banner ads for many businesses, if you’re thinking of purchasing banner ads to drive visitors to your online store, make sure you keep your expectations in check.

(14) Keyword-Based Advertising
Many Web sites, including many of the major search engines and Web directories, offer keywordbased advertising. Here’s how it works. You purchase one or more words and/or phrases related to your business. When a customer searches for any of those words, an advertisement for your Web site will appear. The advertisement may be a banner ad or another type of online advertisement that you create. For example, suppose your own a business that sells pools and spas. You could purchase the word “pools” on Yahoo! so that whenever someone searches for that word, a banner ad for your company will appear on the search results screen.
Keyword-based advertising doesn’t necessarily involve banner ads. For example, Google (www.google.com), one of the Internet’s most popular search engines, allows you to create text ads for your company that will be displayed whenever an Internet user searches for a keyword that
you’ve selected. Google’s program, called AdWords (adwords.google.com), is affordable for small businesses because there is no monthly minimum spending limit and it costs just $5 to set up your account.
Keyword Research
Part of the challenge in using keyword-based marketing on the Internet is to pick the keywords that your customers are most likely to be using when they are doing searches on search engines and Web directories. This will likely require a bit of brainstorming on the part of yourself and your staff.
That’s your job. To help you brainstorm, you might want to check out a few of the search engines that reveal what Internet users are searching for.
For example, Lycos has a service called “The Lycos 50 Daily Report” (50.lycos.com) that shows you what people are searching for on the Lycos search engine. Every week, Lycos publishes the 50 most popular searches from the past week.
You may also want to check out the MetaSpy (www.metaspy.com), a service operated by the MetaCrawler, search engine. MetaSpy will show you what Internet users are searching for right now.
You’ll certainly find these services to be entertaining, if not inspirational as well!

(15) Links from Other Web Sites
One of the least expensive online marketing techniques, but perhaps one of the most effective, is getting links from other Web sites. Contact suppliers and manufacturers you work with to see if they will link from their Web sites to yours. Why is this important? Customers often visit the Web sites of manufacturers or suppliers when they are researching a purchase. If the manufacturer provides a

HitBox www.hitbox.com
Omniture www.omniture.com
WebTrends www.webtrends.com
link from their Web site to yours, the customer may end up making the purchase online from you.
This manufacturer benefits from the sale as well, given that you are selling more product, so it’s in the manufacturer’s best interest to link to you. You should also contact any industry associations you belong to and ask if they will link to you. The idea is to try and get as many Web sites to link to you as possible. As noted earlier, this can even help you with your placement on search engines since many search engines take a site’s links into account when they decide where to rank it.
If you want to see how many other Web sites are linking to you, a really useful resource is a Web site called LinkPopularity.com (www.linkpopularity.com). Just enter your Web site address into the box on the LinkPopularity.com Web site. The site will generate a free report listing all of the Web sites linked to yours. You can also use the LinkPopularity.com site to monitor how many Web sites are linking to your competitors’ Web sites. If appropriate, you can contact these Web sites directly and ask that they link to your online store, too!

(16) Monitor Activity on Your Web Site
Once you invest in an online store, you owe it to yourself to monitor how well your investment is paying off. The number of sales you receive is only part of the picture.
You also want to be able to track the number of people who visit your online store, where they come from, and which search engines and directories they use to find you. This information is vital to your business because it will help you assess whether your marketing activities – both online and offline – are succeeding or failing.
If you don’t already receive daily traffic statistics from your Internet service provider, Web hosting service, or online store service, or if the reports you receive don’t provide enough detail, consider signing up for one of many the third-party Web site analysis services. In the box below, we’ve listed some of the more popular programs that will allow you to monitor how your customers are using your Web site.

Popular Web Site, Analysis Programs
Two thirds of all online shoppers abandon their shopping carts before making a purchase. A software program like the ones listed above can help you analyze what path customers are taking through your site and what the most popular “exit pages” are so that you can minimize customer abandonment (the “exit page” is the last page visited by the customer before the customer leaves your site).
One powerful Web site tracking program is WebTrends (www.webtrends.com). Webtrends has a number of different versions of its program that will allow you to track sales activity on your Web site. WebTrends is capable of generating very detailed sales reports for your Web site. For example, one report shows you how much revenue your Web site is generating from repeat customers.
Most Web site analysis programs work over the Web so you don’t need to install or configure any software. You simply cut and paste some code into your Web site, and the service will start to track your Web site immediately. You’ll be given a password and username, and you can log into the vendor’s Web site at any time to access your reports. In some cases, you may have the option of purchasing Web site analysis software and installing it on your computer. Users of WebTrends, for example, can choose between browser-based versions that provide real-time statistics over the Web and software versions that can be installed on your computer and integrated with internal databases. Several versions of WebTrends software are available depending on your reporting needs and the complexity of your Web site. If you decide to go with a software solution, you will need to have access to the Web servers of the company that hosts your online store. Check with the company hosting your online store to find out if you can use WebTrends. A free 14-day trial version of WebTrends can be downloaded at www.webtrends.com.
When evaluating a Web site analysis program, don’t buy strictly on the basis of price. Examine the types of reports you are getting (many services will give you a free trial period or access to sample reports on their Web site) from two perspectives. First, how easy are the reports to read and understand?
Secondly, what type of reports are available and how much detail is provided? In particular, find out if the program will allow you to do any type of advanced e-commerce tracking, such as tracking sales or the performance of your advertising campaigns. We want to point out that most of the entry-level Web site analysis programs do not provide this type of e-commerce tracking. If you are interesting in tracking orders on your Web site and monitoring sales activity for all the products in your online store, you should be prepared to spend significantly more for a product that has these capabilities. However, you may not need these type of tracking options if the storefront solution you are using already provides them.

A final note—many of the Web site analysis services we’ve mentioned provide free versions of their programs that you can install on your Web site and use immediately. In addition, from time to time, you may come across companies offering free Web site counters that provide very basic visitor tracking on your Web site. Although these services are free, we suggest you think carefully before using them. Why? Many of these free services require you to place an advertisement on your Web site. For example, the free version of the WebTrends service requires that you place a small button on the Web pages you are tracking. Although your Web site visitors can’t see your reports, the button is essentially an advertisement on your Web site and you have to decide whether or not this is acceptable to you. Some of the free services require you to place a counter on your Web site that displays the number of visits your Web site has received. Do you really want to disclose this information publicly? For example, a customer may visit your Web site and decide not to place an order with you because your counter shows that your Web site has only received twenty visitors in the last six months!

Network Marketing Internet Business Basics

2008-09-25T21:05:00.000-07:00

by: Lana Hampton

A network marketing Internet business is what millions of ordinary people are making extraordinary money from. You can too, but only if you put your mind to it. Come to think of it, a network marketing Internet business is no different from any other online business. The fundamentals are the same. What changes are the parameters. So whatâ€™s keeping you from running your own successful network marketing Internet business? Nothing! Just find a legit core opportunity and get going.

Going by definitions, a network marketing Internet business program, also known as "network" or "matrix" marketing, is a way of selling goods or services online through distributors. These programs typically promise that if you sign up as a distributor, you will receive commissions â€“ for both your sales of the programâ€™s goods or services and those of other people you recruit to join the distributors. Network marketing Internet business programs usually promise to pay commissions through two or more levels of recruits, known as the distributor's "downline."

Technology is rapidly changing the corporate world today, and network marketing businesses are no exception. Many network marketing Internet business companies make use of their web presence to enhance and accelerate the growth potential of their distributors.

Overwhelmed by the details of your new network marketing Internet business? Still struggling with them? Today there are so many companies, so many products, so much information and so many opportunities, itâ€™s easy to get lost in the maze. Donâ€™t panic. Just take them step by step.

The first, and most important thing, is picking the right company with the right product and the right system that suits your personal style, interest and skills. Take the time to understand and manage your sales tools, marketing systems and compensation plans. The next step is getting ready for all the hard work and sheer perseverence. Accept that you are not going to get rich overnight. No one does. Growing your network marketing Internet business knowledge and earning that subsequent success is a lifelong process.

Choose a product that you feel good about, and select one or two methods from your sales training manual. Utilize the power of the Internet. You can build distributor networks on a national or even a global level right from your home computer. Now isnâ€™t that quite something?

Make it a point to keep the plan as simple as possible but no simpler. In other words, don't be unprepared, but don't also do too much. Just keep on working consistently and stay committed to your goal. Take it one step at a time and you'll get there.

* You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following footer with it...

Internet Based Network Marketing Success

2008-09-25T21:04:00.000-07:00

by: Lana Hampton

Internet based network marketing is a rewarding business for those who can do it right. However, Internet based network marketing can be as daunting to the beginner as to the more experienced in business, especially when considering the size and power of the Internet.

So Internet based network marketing is a potent recipe that can lead to your financial success. The secret to success in Internet based network marketing is a simple duplicable system that anyone can follow-- not just experienced networkers. This includes both online, offline and a combination of the two, for both part-time and full-time participants. PLUS a product you truly believe in. Armed with this combination, you are ready to take on the world.

However, thereâ€™s a downside to Internet based network marketing too, as with everything else! No sensible networker will ever advise you to rely 100% on the systems, and with very good reason. The systems assist you in every aspect of your business, but the power of network marketing only begins to multiply when you keep your downline growing too. This can only be done by building relationships with your team, no computer can do that!

Picking your core opportunity can be a very personal thing. You may have had previous experience in a particular industry for example, but eventually it will come down to one key decision - what you are selling or promoting. The secret here is to realize that every Internet based network marketing opportunity has three facets: Retailing, Customer Lead Marketing Plan, and Business Lead Marketing Plan.

Retailing is just focusing on selling a product to a customer to earn a commission. The Customer Lead Marketing Plan is a very powerful marketing plan since customers make the best distributors of products, because they have a personal story to tell. Although it is business builders that will make you the most money, every opportunity will have a marketing plan to follow up with your customers to convert them into business builders. The Business Lead Marketing Plan, on the other hand, is the same for every opportunity although not many people realize it! By learning basic network marketing techniques and perfecting them, it is then easy to share with your downline. This is the key to a successful network marketing business. You are in the people business; your core opportunity is just the vehicle.

So you see, Internet based network marketing is quite easy really, if you get the hang of it. This is your golden opportunity to build your own home business and be the master of your own destiny.

*You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following footer with it...

Internet And Network Marketing Works

2008-09-25T21:02:00.001-07:00

by: Lana Hampton

Internet and network marketing are inseparably related today. The phenomenal growth of the Internet has been a great boost for those trying to establish a network marketing business of their own. Whether part time or full time, you can combine the worldwide exposure and instant response so typical of the Internet to build your business from your home or office computer, or for that matter, anywhere in the world. You are always connected.

Many people have made fortunes on the Internet and network marketing has been easy for them for so many reasons. But the one common thing among them is that they have all worked really hard at it. This is no ‘get-rich-quick’ scheme on the Internet and network marketing is just like any other business. You succeed if you persevere.

If you are conversant with the ways of the Internet and network marketing looks like the right thing for you, then start building your business today! Network marketing is a worldwide mega trend today, with about 30,000 people joining network marketing companies per week. And why do you think that is? Because network marketing is a way for an average individual, without any prior business experience and technical training, to establish a worldwide, highly profitable marketing organization, and to run it out of his or her own home.

Network marketing is nothing but a highly efficient way of getting a product from a manufacturer directly into the hands of the customer, without all the middlemen who only serve to increase the cost of the product, and without the traditionally huge advertising expenses incurred by most companies.

The Internet has had great effect on the network marketing industry. Some companies have been very successful in using the Internet and network marketing has been booming. There are several companies with sales in the hundreds of millions dollars annually, who enter between seventy and ninety percent of their orders via the Internet or automatic touchtone ordering. The distributors use this system because they choose to. Those who feel the least bit uncomfortable with technology are free to call an 800 number to place orders with live operators. Most, however, recognize and take advantage of the benefits of the newer technologies.

So don’t have second thoughts about whether or not to make use of the Internet, and network marketing may be just the thing for you. Work at your own time and pace, and slowly but surely build up a residual income. Fulfill your dream of being able to afford the luxuries of life. Enjoy life king-size!

2008-09-25T21:02:00.000-07:00

MLM Network Marketing Success Secret - Own The Product

2008-09-25T21:01:00.000-07:00

by: Sanjay Johari

Did I hear you say that these are not your products? These are somebody else's? Well, well, they say that there is a thin line dividing success and failure. And they also say that it's all in the mindset. I strongly believe in these statements. Together they mean that a subtle change in the thinking pattern can transform failure into success.

Affiliate marketing or MLM network marketing has provided earning opportunity to scores of people. By all indications this form of market promotion is here to stay for a long time.

When an affiliate tries to sell a product for some one else, why would or why should people believe him? What will project him as a person whom people can trust?

Many of the affiliate programs give their affiliates web pages with affiliate links. These can be pages for sales, memberships, or simply for information. An affiliate can display these pages by various means. He remains in the background and hopes that these pre-made web pages will attract people to take a desirable action.

While this approach works in many cases, much better options are available in MLM network marketing or affiliate marketing.

What I am discussing further is for those who have decided to stay in network or affiliate marketing business for longer term and who wish to make a difference by their own efforts.

How can an affiliate influence decisions of his prospective customers? By coming out of the background and offering his opinions, reviews or recommendations. He has various means of reaching out to the interested people – articles, own website, press release, advertisements, mailing to opt-in list - to name just a few.

When the affiliate offers his views or recommendations to others and expects them to act on his call-to-action, it is imperative that he really knows about the product or service he is trying to promote. Just knowing about the product is not sufficient, he should be able to present his case with conviction, feeling and passion.

This is where “owning” the product comes in. If the affiliate doesn’t like the product, he shouldn’t be selling it in the first place. However, if he has decided to promote and sell the product, he needs to know the product so well that he develops a feeling for it. He can consider buying and using the product himself so that he can narrate his first-hand experience. In any case he should try to sell only those products which he truly approves. It should be as if he “owns” the product with all its merits and demerits and is prepared to vouch for its credibility.

He should project his views with true feelings and compassion as a result of his owning the product or accepting the product as his own. If he is less than sincere in his approach, it will somehow show thru and people will most likely not listen to him. True conviction can come only when he truly associates himself with what he is trying to sell.

Even when he puts his heart and soul in his presentation, not many people will believe him in first instance. He will need to develop means (such as a mailing list) to communicate with interested people repeatedly, gradually building his case and persuading them to buy. All thru this process the sincerity and conviction of the affiliate should be clearly visible.

This process has additional fallout which in my opinion is more important. The affiliate builds up his image as someone who is an expert in his field and can be trusted. This image will ensure his income in future. His credibility will be his most important asset.

He will be able to build relationship with his long term customers. This is a gradual process, may take time but creates a solid foundation for future business.

And it all started with his “owning” and endorsing the product in the first place. This is the real foundation for a successful MLM network marketing business.

Tips to Build Your Email Address Database

2008-09-25T21:00:00.000-07:00

by: Bill Kaplan

WHY BUILD YOUR EMAIL ADDRESS DATABASE?
Gaining your customers' email addresses will:

Provide an additional channel for reaching your customers Increase the ROI of your marketing investments
Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

Research shows that the majority of organizations have email addresses for less than 10% of their postal files. So how do you level the playing field and start to add quality permission - based email addresses to your database?

Here are some tips that you can use to cost effectively build your email address database and increase your customer participation and retention rates:

START TO ASK FOR IT!

Every communication or touch point with a customer should start or end with a request for an email address. By utilizing the four points below, you should be able to add email addresses for 5% to 10% of your postal file over the course of one year.

1. Direct Mail Collection

Think about how much time and money you spent for copy and design on your last new direct mail piece. Most companies have started to ask their customers for their email address information within these mailings. This is a great step forward. However, companies need to look at one major improvement if they want to increase their email address collection rates.

To date, most requests for email address information have been pushed, shoved or jammed into whatever white space remains. It should be no surprise that the success rate has been less than stellar.

To improve on these efforts, you need to provide your members with a reason to release their email addresses to you. E-newsletters, purchase confirmations, petitions, and special discounts and offers are but a few of the benefits that will encourage your members to come on board.

2. Web Page Collection

Many companies have an email address collection function in place via the web. To improve your sign-up rates, add text below the email request box that informs your visitors of the special email benefits that they will receive (i.e. e-newsletters, purchase confirmations, delivery updates, etc.) upon registering. You can also utilize a pop-up link to inform users of these special benefits.

Finally, your email address request function should be available on your home page. Don't make your users go and look for it. Every click away from your home page reduces the chances of your users taking an action and providing you with their email address information.

3. Existing Email Database Collection

Don't forget to ask the members of your existing customer base for email addresses of their friends, family and associates. Viral marketing is a powerful tool to use and is extremely cost effective! You could ask them either to provide you with additional addresses or simply to pass on your newsletter, email specific offers, or other information to others they feel have similar interests.

4. Telemarketing Collection

Don't assume that your telemarketing agents are asking for email addresses from potential customers. Ensure that your agents have an updated script, which outlines the previously described benefits to potential customers of providing their email addresses.

The suggestions above are a great start! Yet they really should be viewed as a secondary plan for building your email database. To exponentially and expeditiously grow your email database, please read on!

EMAIL APPENDING

Utilizing an email appending service enables you to add email addresses for up to 25% of your postal file, all within 3-4 weeks.

Email Appending - is the process of adding an individual's email address to that individual's postal record in side your existing database. This is accomplished by matching the postal database against a third party, permission based database of postal and email address information.

Best Practices - Email Appending is not a prospecting tool. The DMA (Direct Marketing Association) and its interactive arm AIM (Association of Interactive Marketing) have guidelines in place that dictate that email appending only be used to append email addresses to your existing opt-in postal record house file.

The Process - Your opt-in postal file is securely transferred to an email appending provider, who will do an initial gross email address match of your file against its opt-in database of postal and email address records. Your appending provider will then send these matches a permission-based message prepared by you. All bounces and opt-out requests will be removed from the list. At that point a valid permission-based email address file of your customers will be delivered back to you.

Cost - Less than the price of a postal stamp!

IN SUMMARY

The first step of any successful email marketing effort is to build a permission-based email address list of your customers. The simplest, quickest and most cost-effective way to do this is through email appending, which will enable you to add email addresses for up to 25% of your postal file. Secondary efforts of email address collection via focused direct mail, web, viral and telemarketing practices are also important and will enable you to add email addresses for an additional 5% to 10% of your base on an annual basis.

Best of luck in building your email address database. As many companies have already learned, the ROI and cost savings to be achieved will far exceed your expectations.

e-Marketing Basics

2008-09-25T20:58:00.000-07:00

by: Matt Bacak

e-Marketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, e-Marketing begins at your homepage.

Utilize a Website
Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective e-Marketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, e-Marketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison
Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign
With e-Marketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an e-Marketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest e-Marketing Tool
Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of e-Marketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an e-Marketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at e-Marketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line
e-Marketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how e-Marketing can help improve your business, you can prepare for an e-Marketing campaign that will exceed all of your expectations.

Network Marketing Online Saves Time

2008-09-25T20:57:00.000-07:00

by: Lana Hampton

Network marketing online is a great way to do business from home, at your own time and pace. Moreover, the vast resources of the Internet are at your fingertips. You no longer have to start out locally, building gradually over several years to a significant market presence. Most successful network marketing online companies have spurts of meteoric growth.

The core job of a company and its distributors is to motivate, educate, and support their consumers and downline. The Internet allows distributors to accomplish their responsibilities on a level never before imagined. Technology, by allowing distributors to accomplish more in less time and to communicate more effectively to more people, is essential to new network marketing companies. In other words, network marketing online is the new age business!!

If you are like most people, you have always wanted to chuck the day job that keeps you chained to your desk, earn a large income, lead the life you always wanted, work conveniently from home, and give time to your family and kids. Right? Well then, network marketing online is the perfect thing for you.

It's indeed possible, as all those websites screaming out in large headlines will tell you, to get seriously rich in a short span of time, doing network marketing online. But please remember that you need to put in loads of hard work and devotion. There is, as always, no free lunch. There is one company that signed up over a million distributors in less than three years! Such rapid growth creates enormous challenges for the company, true, but it also creates enormous opportunities. This is what you need to keep in mind when considering network marketing online.

Now that a distributor no longer has to devote so much of his or her time to a single sale, the money a company spends on paying its distributors has gradually shifted from sales commissions to downline commissions. That is what makes it possible for you to earn more in a shorter span of time.

If you would like to earn a comfortable income from your home office, working only a few hours a day, then network marketing online can be your roadmap to success. More and more companies are offering products and services that the average person uses. All you have to do is build a global network of results-oriented partners and sit back and relax.

In network marketing online, the work you do today reaps rich rewards for years to come. However, you need to be careful in choosing the particular network marketing online program that you sign up for.

Is Your Marketing Plan Ready for an Update?

2008-09-25T20:56:00.000-07:00

by: Bobette Kyle

With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.

Each Marketing Plan is Unique
For those writing a marketing plan for the first time, it is important to know that there is no "magic formula" to an effective marketing plan. Formats and procedures vary widely, and your marketing plan will be one-of-a-kind.

Your company, customers, competitors, and suppliers interact to create a unique and ever-changing business environment. Because of this, your marketing plan should also be unique and frequently changing. What worked wonderfully for one company may be a dismal failure for you. What worked yesterday for you may not be the thing for you to do today. By thinking of your plan as a unique and perpetual work in progress, you can be better prepared to change direction when the business environment changes.

A Plan Makes a Profitable Difference
Ultimately, your marketing plan is a compass by which you navigate your day-to-day business. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you are guessing what might be best for your business. And don’t forget to address your Web site in the marketing plan. Without a marketing plan your Web site may be a drain on your finances rather than a business builder.

Also, understand you do not need a marketing degree and a lot of experience to update or create a marketing plan for your business. Once you have a structure to follow, the rest is a matter of rolling up your sleeves and getting it done. There is no single approach to developing a marketing plan. There is a wide selection of books, toolkits, and software to help you through the planning process. Some approaches require a great deal of time and others are "quick and dirty." All can be applied to your business as a whole, an individual product, or your Web site.

So, in all the hustle and bustle of everyday business activities, don’t forget to take the time to update an existing marketing plan or write a new one. Your future profits depend on it!

5 Reasons NOT To Have a Marketing Plan

2008-09-25T20:55:00.000-07:00

by: Bobette Kyle

Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what an effectively executed marketing plan does. It reaches the people who want what you are offering, convinces them to take action, and keeps them coming back.

Sounds nice, right? So why doesn't every business have a marketing plan? Let's take a look at some of the reasons you may not:

1. "We had a marketing plan once, but it didn't work. It isn't worth the time to put one together."

No marketing plan will work if you do not work the plan. The planning document is there for business managers to use as a strategic reference throughout the year, as programs in the plan are executed and as other opportunities come along. Any marketing plan that is filed away and forgotten as soon as it's written is useless.

2. "So-and-so had a marketing plan and it didn't help his business at all !"

Marketing is a process, not a singular event. A marketing plan is only the first step in that process. It points your business in the right direction by detailing marketing strategies and programs that will move you toward business objectives.

You must execute the programs in your plan so that you can evaluate program success. Rarely does a marketing program work best on the first try. It is up to you to analyze barriers to success, then tweak and tinker until you are getting positive results. If you ignore critical follow-up, most of your marketing programs -- whether you have a marketing plan or not -- will fail or fall short of their potential for success.

3. "Marketing planning is too hard."

Writing a marketing plan doesn't have to be complicated. There are different levels of planning. More intricate marketing planning processes will result in more refined strategies, with better potential for success. But, if you have limited resources, a top-line approach to planning is much better than none at all.

4. "We don't know how to write a marketing plan."

There are numerous books, software, "toolbox" resources, and articles that take you step-by-step through the process of creating a marketing plan. Frankly, not knowing how is an excuse, not a reason, to avoid marketing planning.

5. "My business is too small for a marketing plan."

Sound marketing strategy is critical to small business success, especially new businesses. Statistics vary widely depending on the source, but most reports cite failure rates for small business at 65% -- 90%. Knowing ahead of time how you will compete and how you will be successful in your marketplace can dramatically increase your chances of success.

Your marketing plan is a vital key to small business success. If you do not have a current plan, start one today. Your company's success depends on it.

3 Business Models For Creating Wealth On The Internet

2008-09-25T20:53:00.000-07:00

by: Sean Gum

The Internet has the potential to make you rich! I am sure you have heard it over and over again. Everybody knows you CAN get rich using the Internet, but HOW?

Over the last 8 years, I have researched hundreds of Internet business opportunities... I have purchased dozens of Get-Rich Information packs... I have listened to over 100 audiobooks on how to prosper using the Internet... I've been to countless seminars, some costing as much as $3,400 to attend! And I've tested all the tips, tricks and techniques to find out what works and what doesn't.

What I discovered was that there are three distinct business models that you can use to create wealth with the Internet. I've used all three to create an income stream of over $1 million dollars per year.
And I do it all from the comfort of my home... with no employees...

Would you like to learn how?

In this article I will give a brief overview of each of the three business models. Then, in upcoming articles I will discuss each model in greater detail along with direct links to resources I have used that are working for me RIGHT NOW!

*** ONE SECRET That All 3 Models Have In Common ***

As you learn about all of the models, you will notice one thing that they all have in common. That one thing is called "leverage."

What is leverage?

J. Paul Ghetty once said, "I would rather have 1% of the efforts of 100 men than 100% of my own efforts."

J. Paul understood leverage. Some of the models that I will present will leverage the efforts of hundreds and even thousands of other people to produce an income for you...

In other business models we'll use computers and technology to create leverage.

In either case, leverage allows you to earn money while you sleep... while you vacation... while you spend time with your family....

Leverage is the secret to financial freedom!

*** Business Model #1 - Network Marketing ***

Network Marketing, or Multi-Level Marketing (MLM) has bloomed into a multi-billion dollar business. Even with all of this success, we still run into people today that call it a pyramid-scheme....

Network Marketing allows you to start a business at home that is similiar to a franchise. However, there is no franchise fee of millions of dollars. Instead, you pay a small entry fee, some as low as $35 to become a distributor. However, you get the backing of a major corporation to support you and to help you build your own home business.

You also get the opportunity to go International with your home business with some network marketing companies reaching into 60 or more countries!

MLM has come a long way, baby!

The unique thing about Network Marketing is that your upline is actually motivated to help you succeed. (Unlike a BOSS who doesn't want you to know what he knows - or you'd take his job!)

I have been (and still am) involved with 3 different network marketing companies... I will tell you about the good, the bad and the ugly in an upcoming article on Network Marketing.

*** Business Model #2 - Affiliate Programs ***

Affiliate programs have become very successful over the years. In fact, we started our own affiliate program several years ago, and saw it grow to over 3,000 affiliates in less than a year.

Basically, affiliate programs are ways that you can promote somebody else's product or service and get paid for it.

This is usually done by a banner ad, or announcement to a customer or other specialized list.

If you currently have a high traffic website, you should be participating in at least several different affiliate programs. Nowadays, there are networks of affiliate programs that take the threat of not being paid out of the picture. (It used to be a problem when everyone was running thier own...)

If you have a lot of time on your hands, and no money at all to get started in Network Marketing, than this is a great option to start out with.

I will tell you where to find these networks and how to get started in an upcoming article on Affiliate Programs.

*** Business Model #3 - Information Marketing ***

This is the model I am currently using to build my next million dollars, while my business partner spends his time building our Network Marketing businesses...

What is Information Marketing?

Basically it is taking something that you love doing and writing articles, ebooks and even creating teleseminars and live seminars.

It might sound like a lot of work, but you start small and work your way up.

I will be showing you how EVERYBODY has at least one special skill or ability that can be turned into an ebook and sold online... Really!

I recently attended a seminar that cost $3,400 to attend. This 3-day seminar was packed full of hundreds of tips and techniques to build an Information Marketing business.

I will be passing what I learned onto you through several upcoming articles....

All of the business models that I have presented have the power to create six and even seven digit incomes in as little as 9 months!

I will go into *much* greater detail on each of these three business models in upcoming articles on each one. I will also be providing updates of current progress to those of you on my mailing list, so be sure to join!
God bless...

Sales Marketing

2008-09-25T20:52:00.000-07:00

by: Larryn

Without an effective sales marketing strategy, most businesses would fail within a very short period of time. By simply putting a product or service on the market without the proper research and planning, the chances of finding success are almost nonexistent. While there are isolated cases of success with very little sales marketing preparation and practice, any business that wants to be successful understands the importance of sales marketing. Even products that have already undergone an initial sales marketing effort can begin to see improvement with the consistent introduction of new sales marketing ideas and techniques.

One of the most common ways a business can begin looking at how to come up with an effective sales marketing strategy is to look at the words that make up sales marketing separately- marketing and sales. By taking these two words and then proceeding to produce itemized lists that indicate areas that need improvement can make a manageable foundation on which to build new sales marketing strategies.

Begin with the market that a product or service is geared towards and reassess the information that is currently known about that particular market. It might be necessary to hire independent research firms in order to learn more about a target market in order to get new information for new sales marketing ideas. Make a point to note what products or services are being purchased and how effective the current sales marketing plan is working for those products. Those ideas might be applicable to other areas that aren’t as successful. For the products that are already producing reasonable or exceptional sales, consider what can be done to sell even more of these items to existing and new customers. Consider markets aside from retail that may not have been previously looked at like corporate, industrial, bulk and institutional markets.

Next it is time to consider what sales marketing strategies are being used by the competition and how effective they are for them. Think about how to expand the current market of a product in order to make it more profitable. Consider joining forces by packing a product with another company’s product if they could complement each other and be an irresistible package to the consumer. For example, if a photographer wants to generate more business, a new sales marketing strategy might be to join forces with a florist where both benefit from making referrals to each other. A floral and photo package might be just the niche most couples are looking for in order to have the kind of wedding they want at a price they can afford. A look at the supply chain and a business’s position in relation to the overall market in order to assess where change is needed and for ideas on new sales marketing strategies.

After looking at the factors that affect the sales marketing of a product, it is time to considers key factors for a new sales marketing strategy. Consider new promotional ideas for each product or service, think about if the price of the product or service should be made more competitive, maybe the service or delivery of a product needs to be addressed and unique new ways in which to build a loyal customer base.

Why You Need A Marketing Plan To Achieve Ultimate Success

2008-09-25T20:51:00.000-07:00

by: Marketing Basics

Effective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure.

The key elements of a successful marketing plan are to:

1. Know your customers--their likes, dislikes and expectations.

2. Know your competitors--their strengths and weaknesses. Only by identifying these factors, can you develop a marketing strategy that will allow you to anticipate and fulfill your customers needs, better understand your competitors and identify changes in the marketplace that can affect your bottom line.

The purpose of a marketing plan is to define your market, i.e.,identify your customers and competitors, to outline a strategy for attracting and keeping customers and to identify and anticipate change. It takes careful planning and a thorough understanding of the marketplace to develop a strategy that will ensure success.

Generally, the first and most important step in understanding the market is to study it through market research. For example, in the case of a franchise, the franchisor has already done the market research and developed a marketing plan, so you will need to review the plan the franchisor has provided. Look over the plan to determine what product/service you will offer and write a description of it.

Even though the franchisor has already described your product or service, it is a good idea to develop and write your own description because this process will help you develop invaluable knowledge of your product or service--a key element in any successful marketing plan.

When describing your product or service outline what you feel are its unique aspects, and explain how or why these aspects will appeal to customers. Emphasize the special features and benefits that you feel are its selling points. These features and benefits are what you will use to convince customers to purchase your product or service.

Next go over sales projections, determining if there is a demand for the product or service. Again, in the case of a franchise, the franchisor will have already developed the projections. Study this data carefully to see how the franchisor arrived at these projections. This will help you to better understand how the marketplace operates relative to your product and service. It can also help you develop the skills necessary to identify and anticipate changes in the marketplace.

Start your own file on marketplace trends, and compile your own data. Periodically review your data, looking for shifts in the market. If changes are occurring, you should modify the marketing plan to coincide with these changes. In franchise operations, it is typical for the franchisor to update the marketing plan periodically to reflect changes in the marketplace and to keep the marketing program current.

An effective marketing plan should answer these questions:

* Is this product or service in constant demand?
* How many competitors provide the same product or service?
* Can you create a demand for your service or product?
* Can you effectively compete in price, quality, service and
delivery?
* If a franchise, will the franchisor price the product or
service to give you the projected profit?

Review your marketing plan carefully to ensure that it answers these questions. If your plan doesn't answer the questions, it will need to be modified, so that it does answer the questions.

Even if you adopt a marketing plan that has been developed
elsewhere, it is your responsibility to promote your product or service by cultivating the marketplace, i.e., attracting and maintaining customers. You can only accomplish this by thoroughly knowing your market, your customers, your competitors and your product or service. NEVER rely solely on the marketing plan provided by a franchisor or another source. Compile and assess your own data.

By compiling and analyzing this information yourself, you will be better able to determine if your marketing plan is in line with your competitors, industry averages and what adjustments you need to make to improve your overall competitiveness and bottom line.

Direct Response Marketing

2008-09-25T20:50:00.000-07:00

by: Robert

It isn’t uncommon for people to have heard the phrase ‘direct response marketing’, but most people don’t know what that phrase means. By definition, direct response marketing is when a business practices promotions that allow or ask consumers to immediately respond to an advertisement that has been sent by mail, email, telephone, fax or other form of communication. Everyone with a mailbox or email address has probably received an advertisement that fits the definition of direct response marketing but immediately identifies it as ‘junk’ and throws it into the recycle box or clicks on the delete button. There are very few direct response marketing efforts that actually produce the desired results and set themselves apart from the mass of discarded attempts. These efforts are the result of carefully planned direct response marketing campaigns that most likely followed a basic but important list of guidelines in order to be successful.

Some research is essential before attempting any type of direct marketing campaign. There are a number of ‘experts’ that can guide a direct marketing campaign toward a target audience based on the product that is being sold or the service that is being offered. There is no point in launching a blind direct response marketing campaign and reaching hundreds of uninterested individuals.

No one spends much time glancing at what could eventually be considered junk mail. A direct response marketing message should be short and to the point within the first sentence of any letter. If a letter attempting to evoke a response does not make its point in the first sentence of a letter, it was not worth sending out in the first place. If the letter has made its point, it isn’t necessary to get long winded about the features that come with or may come about as the result of a product or service. People want to know how something will be of benefit to them and nothing else. If a product saves a person time or improves their quality of life in some way, that is the type of thing that should be pointed out in a short and to the point letter.

The more personal a direct response marketing campaign can be the better. If a person feels like a letter is directed specifically at them, they are more likely to take a look at the correspondence than an obvious form letter that was most likely sent out to thousands of other people. Keep in mind that a direct response marketing effort is the first step toward arousing interest in a person. The next step is for the individual to make a phone call or return a response of some kind. Sales are a completely different ball game.

Studies in direct response marketing have uncovered some interesting tips that can improve the way a letter is written to any target audience. People don’t like to be challenged when reading complicated ideas and language in unsolicited communication, so the wording in any letter should be simple and easy to understand. Research has also shown that most people scan a letter and read the postscript at the end before reading the entire letter. This provides an excellent opportunity for direct response marketing writers to reiterate their offer or request and to rouse interest.

Building A Profitable Network Marketing Business

2008-09-25T20:49:00.000-07:00

by: Cathy Qazalbash

Many people try a network marketing opportunity when they first start an online business. They start with high hopes that this will be an easy way to achieve financial independence. However the novelty soon wears off and the hard reality sets in, there is no such thing as an easy, no work way to start a business.

All businesses great and small require an initial period of disciplined work. There is no such thing as "making 1000's in a few days with no work. Yes, as a home based business person you can "make money in your pajamas," if you wish, but even if you do not get dressed, you still have to discipline yourself to a certain amount of work for your business, on a regular basis. Network marketing is no exception.

Always remember that network marketing is a team business. In order to make money in this field you must be prepared to work closely with your team members. Welcome them to the team, introduce yourself as their upline and offer help if they need it. Some of your team members will respond, others will not, work with the ones who do respond. These are your potentially strong members and are the lifeblood of your business. Try to build relationships with these members by offering help and discussing marketing techniques. Remember the team concept, your downline's success is your success, you will all profit together. If something has been successful with you share, and encourage your team members to share their successes with their downline. In this way you will spread success to all members and build a strong active team, who are continually adding dedicated people to the team. Here are some points to start and build your profitable network marketing business.

Choose a good program that is not too expensive and has good products, that will be useful to you and your members. Take time to do all the research you can before you invest your money. Remember you will be investing your hard earned money and time into this project and will be encouraging others to do so. In order to promote something you must believe in it 100% with no reservations. Your marketing will then come over well and be more successful.

Before you join give careful thought how you will market. A common mistake of newcomers to network marketing is joining programs and not preparing themselves for how they will market the program. Make sure that the program can be marketed to a reasonably wide and accessible market. This will allow you to tap into good sized areas of prospects with relative ease.

Build your team on the "power of 3" basis. Let me explain: Market to a targeted section of people until you have 3 determined team members, serious and willing to work with you. They will be the foundation of your strong and profitable team. Train these 3 and share with them all the successful methods of marketing that you have used. Encourage and help them to get 3 good active members and train them in the same way. Those 3 members will train 3 members themselves and your team will grow to be a powerful profitable business for you all.

As you grow your first team find another, if possible related program and build your team the same way. Some of your team members may like to join a second program with you, if they like your leadership but never try to pressure them into it. Just make a suggestion and let them decide. You can build a third and possibly a forth program with these techniques. This should be enough to give you and your teams a nice monthly income. After your initial work you will only have to do a few hours of work a week to maintain your teams and advertise on a regular basis.

A few marketing techniques that do well for network marketing are:

Ezine Advertising: Keep careful track of these ads and see which do well and what has flopped. Target Home Business Opportunity ezines and newsletters. When you get enough money together try offline Home Opp magizines.

Distribute info articles on network marketing, draw attention to your affiliate link in the Bio box or draw prospects to your theme website, with all your opportunities "under one roof."

The usual website promotions like Search Engines Pay-Per-Clicks and Linking will work to bring interested prospects to your site.

Google Adwords can be used for affiliate sites if you do not want to build your own website.

You can buy leads but be very careful of the quality and age of these leads. You can waste a lot of money with this method of prospecting.

These are just a few points that can help you build a successful Network Marketing business. The golden rules to remember are, never join a program that you have not found a way to market and always work with your team members. together you will all build a profitable network marketing business and gain true financial freedom.

Network Marketing for Easy Money!

2008-09-25T20:47:00.000-07:00

by: Craig Ritsema

Ok, I know what you’re thinking, another marketing guru selling a way to make quick money. Well, sorry, that’s not the kind of easy money I’m referring to.

Network Marketing has been around for a while. Most of us know someone who has a friend or relative who became involved in off-line network marketing. We listened to their sales pitch with our mind already set on how we were going to say no and the best way to get out of the meeting as quickly and painlessly as possible.

Through out the sales pitch we thought to ourselves, what would drive someone to put this much effort into selling these products? Why would they spend all this time promoting their product to their friends and relatives? Would we ever be able to meet them again and look them in the face wondering if they were going to start into their sales pitch?

All in all, this kind of network marketing seemed rather painful to someone from the outside. Not only was it time consuming, but you needed to be a person with the ability to sell. Most people involved this way did not start out as professional sales people, but they knew they would need to learn these skills in order to succeed.

What our friends understood about network marketing is that the first customers are the hardest. Once these customers started recruiting their own customers things started getting easier. Over time, their income would grow faster. They were sold on the product they were selling and definitely the concept of network marketing. They were persistent and determined not to quit!

I could not help but think – could they really be on to something? It seemed impossible, but what if it worked? Our friends did eventually become successful. But I believe it was only because they were determined to make it work. Giving up was not an option for them.

Times have changed and off-line network marketing has turned into on-line network marketing. The concept remains the same:

- Sell someone else’s products and make a commission on each product.

- Sell the opportunity to others so they do the same, while making a commission on their sales as well.

The second sale is what makes network marketing most rewarding and leads to “RESIDUAL INCOME”. This kind of income keeps coming without you yourself having to do the work.

Today, online network marketing has greatly simplified selling other companies’ products. Not only do they generally do the selling for you, but THE WORLD IS NOW YOUR PROSPECT!

To become a network marketer all you need is a computer, internet connection and a good product with opportunity that can be sold. POINT AND CLICK IS THE METHOD OF SALES TODAY! Good companies offering affiliate programs for network marketing also provide many ways to learn the ropes and how to sell their products. Anyone can learn how to do it!

If online marketing is so easy, why isn’t everyone doing it? It takes time and persistence. This is the hardest part. Our friends understood this and they were determined to succeed and persevere.

Is online network marketing easy? Yes. Does online network marketing take time and effort? Absolutely. Persistence and determination are the key skills needed for today’s environment. The actual work is easy.

Do you want to make money? Are you determined and willing to persevere? Then set your mind on success and grab your network marketing gold!

3 very simple steps to making money online

2008-09-25T20:46:00.000-07:00

by: Mike Law

Network Marketing or MLM (Multi Level Marketing) is one of the biggest earning potentials on the internet today. The internet is a multi billion dollar industry where the advantages of trading are virtually endless. Here are some of the key reasons why I highly recommend Network Marketing.

The ability to not only work from home but from almost any location in the world as long as you have access to the internet was the biggest attraction for me personally. It opens a whole new world of possibilities in regards to the way you can live your life.

You work the hours you want, and you are also your own boss. It is much easier to motivate yourself when you know your efforts are going to increase your own earning potential and not the person you are working for. Also your earning potential is endless and your business grows by itself once you have the right tools in place.

Another huge benefit of Network Marketing is the amount needed to invest is far smaller than virtually any other business so you really have very little to lose. However one of the reasons a lot of people fail at Network Marketing is because they want something for nothing. Expecting to make huge profits with no time and money invested will get you no where.

This leads me to my next point of working smarter rather than harder. How you market your business is crucial to its success. You are competing in a global market with millions of potential customers; however reaching these customers is your biggest challenge. There are so many marketing tools on the market today of which a large majority of them will generate very little if any residual profits for your company. The most effective tools for you to use are the ones which will target motivated individuals who are already interested in the products and or services which you offer.

You could for example invest substantial amounts of money on tools which promise millions of hits to your site and gain absolutely no business whatsoever. On the other hand you could invest smarter and utilise the tools which target those potential associates as mentioned above for a much smaller investment. And this is where the beauty of the plug in profit system is so evident. All the most effective tools and methods are supplied for you to save you years of trial and error.

So by now you are probably thinking that this Network Marketing venture of yours is going to require a lot more time than you thought? The answer is no. Right now is the perfect time to get involved for one main reason, Turnkey solutions. Network Marketing guru’s have developed these solutions to grow their businesses, however at the same time making it extremely simple for you to grow yours. Five of my income streams come from one turnkey site which was setup in a few hours with three easy steps. To get started or to learn more go to www.wealthontap.com/pips.html

How To Choose The Right Network Marketing Opportunity

2008-09-25T20:45:00.000-07:00

by: shawn johnson

I think it's fair to say that most of us have at one time or another been introduced to network marketing by friends, family, or even complete strangers. And they always make it sound so easy, don't they? We are told that all it takes is a few e-mails or a phone call or two and then it's afternoons lounging on some tropical beach.

Of course, anyone who has joined a network marketing opportunity knows it isn't quite that easy. But this doesn't necessarily mean that network marketing is a scam either. There are thousands of people who are enjoying a massive residual income every month from work they only had to do once. But how do you choose which network marketing opportunity is the right one for you?

Product
The first and most important thing to look out for is to make sure the opportunity your interested in is a legitimate one and not a pyramid scheme. And the best way to do this is by looking at the company’s product. A pyramid scheme will usually have a product of little or no value that is used mainly for the recruitment of others. Ask yourself if it is something that you can use and sell outside of the program?

Would you buy and use the company’s product even if you were not involved in the income opportunity? If the product is only useful in recruiting others into the program than you should probably stay away from it. And do you truly believe in the product? No, not because your sponsor tells you how great it is, but do YOU really believe that the company’s product is worth buying?

And is there a need for the product? I once watched a show where people submitted their inventions in a contest and as all of these people gave their presentations I remember thinking "wow, these are all really cool!" But as the judges began tearing the inventions apart I realized that while some of the inventions were pretty nifty, they weren't really very useful to anyone besides those who invented them. So make sure that the company's product has a real demand for it.

Investment
We have been told most of our lives that you get what you pay for. While this may be true with a lot of other things, it is not necessarily so with network marketing. It is easy to believe that because an income opportunity is low cost it must not work, and if it is expensive than it must make you money. This is not true, in fact it is quite the opposite.

The more expensive an opportunity is, the harder it is going to be to get people involved. And the harder you are going to kick yourself in the backside if it ends up not working for you. There are plenty of lucrative opportunities that cost between forty and two hundred dollars. Remember, you will still need money to advertise your business.

Compensation
How much money you will actually make from each sale is a huge factor in determining your financial success. Make sure that the company is giving you a reasonable commission. If you only get a buck or two from every sale you make this is most likely not going to be very profitable for you.

Try to avoid programs that force you to go wide on your first level, or who don't reward you for going deep. The average network marketer only recruits two to four people, so you will want an opportunity that allows your downline to go deep which will make it easier for everyone and may help people from quitting the program.

Many companies also offer incentives such as fast start bonuses which can really jumpstart your earnings. You should be rewarded for your work right? There are many opportunities that have excellent bonuses so there is really no need to join one that does not.

The Company
It is always good to know who you are dealing with. Do a little research on the company and the program your thinking about getting involved with. Are there any complaints or lawsuits against them? Do former members relate awful experiences in network marketing forums?

You also don't want to get involved with a company too early or too late. Make sure they have been in business long enough to establish that they are trustworthy but at the same time you don't want to get involved so late that the market has already become saturated.

Training
The success of your network marketing business depends greatly on your ability to keep your downline members active and to train them to recruit and keep their downline active as well. Duplication is the key to success with network marketing. The program should have great marketing tools, training, and excellent customer support. Some opportunities even have a members only forum which is a huge plus.

Recruiting Friends and Family
It can be really exciting when you first join a network marketing opportunity. Your full of energy, motivated about the product, and eager to get started. But you really should give yourself at least six months and some sales before you start calling the family tree.

That way if after the first two months it doesn't work out you won't feel stupid and have to hear "I told you so" from your loved ones. If your presenting a new opportunity to them every month it won't take very long before you won't be taken seriously.

Free Trials
The majority of opportunities have anywhere from a 7 to 30 day free trial where you can have full access to the program. This is the best way to see if it is going to work for you. Just make sure that you do a little research and see if the company honors these free trials without problems. Since most opportunities these days have a free trial, you need to think hard before deciding if you should join one that does not.

Network Marketing can have great rewards, or great consequences. These tips can steer you in the right direction and help you avoid some of the common mistakes that many of us make when getting involved in network marketing.

Most importantly, always go with your gut instincts and use common sense. If an opportunity doesn't seem right to you...Don't Do It! I have yet to come across a "once in a lifetime" opportunity so there is ALWAYS time to take a breather and do some research. Don't worry, the program will still be there tomorrow.

Best Internet Marketing Solutions Without Overspending

2008-09-25T20:44:00.000-07:00

by: David Riewe

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site's traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

6 Article Marketing Smarts: How To Get More Reprints And Exposure

2008-09-25T20:42:00.000-07:00

by: Priya Shah

Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?

It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity.

One way to measure article performance is to check how many times your article has been picked up and reproduced on various sites.

To do that, just copy and paste the article title in quotes into a search engine like Google, and you'll see how many sites it's been reprinted on.

My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google.
http://ebizwhiz-publishing.com/articles/priyashah16.htm

That means Google has indexed 1061 sites on which this article appears.
http://www.google.com/search?&btnG=Google+Search

This gives me about 1061 quality links to each of the sites I included in my resource box.

As you can see, this makes article marketing a very powerful way of building quality links.

So how do you ensure that your article gets picked up and reprinted by as many publishers as possible?

1. Pick A Topic That's Hot Or Always Fresh
For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic.
http://marketingslave.com/2005/06/01/neuromarketing-smart-marketing-or-jedi-mind-control-trick/

The problem with hot topics is that they also tend to cool off quickly. So while they may get a lot of reprints over a short time, they may get very few reprints once the craze is over.

There are some articles that are slow starters but eternally fresh, like the one I wrote here.

To Be A Champion, Become A Child
http://www.growmymind.com/positive-attitudes/be-a-champion.htm (591 links in Google)

These are the ones that will give you reprints over a longer period of time. I think in the long run, these are more valuable.

2. Target A Large Audience
Another way to get a lot of coverage is write an article for a large target audience or one that is very active online - like bloggers.

This article gave me 164 links back, mostly from other blogs, even some for which I had to use a translation service :-)
http://www.blog-maniac.com/blog-burnout.htm

This shows 248 links back
http://www.blog-maniac.com/questions-business-blog.htm
316 links for this one
http://www.blog-maniac.com/spam-blogging.htm

But again, it’s the quality of links back that matters - not the quantity.

Another large target audience is the health market. I get a lot of links back from my health articles.

3. Craft A Catchy, Relevant Title
A catchy title ensures that your article gets the attention of publishers - the first step to getting your article published.

Follow the basic rules of copywriting to make your article interesting and readable.

Publishers are more likely to pick up an article if its title includes the keywords that they (and you) want to target.

Use your main keywords in your title, preferable in the first half (like I did in the title of this article), to ensure better rankings for those who reprint it.

4. Offer Publishers A Monetary Incentive
Give people an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box.

Allow publishers to earn by publishing your article and they will gladly reprint it.

5. Write An Article Series
Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here.

Marketing With Blogs - Part 1, 2, 3 and 4
http://www.blog-maniac.com/marketing-with-blogs1.htm
http://www.blog-maniac.com/marketing-with-blogs2.htm
http://www.blog-maniac.com/marketing-with-blogs3.htm
http://www.blog-maniac.com/marketing-with-blogs4.htm

These gave me 5270 links back in all. As you can see, a series of articles can be a very powerful link-building technique.

6. Distribute Your Article Widely
Ensure that your article is distributed to the best and most appropriate article directories and announcement lists online.

Feel free to browse through my own collection of article directories and announcement lists
http://ebizwhiz-publishing.com/write-articles/submit-articles.htm

Pay Per Click and Search Engine Optimization: A Perfect Marriage

2008-09-25T20:40:00.000-07:00

by: Halstatt Pires

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.

Network Marketing Do's and Don'ts

2008-09-25T20:39:00.000-07:00

by: Nial Robbins

Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.

No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.

The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.

A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”

If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?

There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!

Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and he can have it if he will just sign that piece of paper making you his sponsor!

You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.

The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.

God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”

Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.

Follow these recommendations and you are set to grow your business exponentially.

Tool Talk: All About Internet Marketing Tools

2008-09-25T20:38:00.000-07:00

by: David Riewe

Who doesn't want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

1. Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase "low cost" emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.

2. Website packages

Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site's needs.

3. Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That's email marketing? It boosts your business like no other. Don't worry about spamming. There's such a thing as "safe lists" that make your mails spam-free.

4. Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

5. E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That's one affordable internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!

Here's a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

The Key to Successful Marketing

2008-09-25T20:32:00.000-07:00

by: rudiz vendita

If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional or a marketing and promotions agency. Small businesses, downsized companies, and expanding corporations all have different reasons to outsource.

Marketing can be an expensive activity and maintaining in house resources can really make this a difficult program to commit to. But marketing is a very mportant part of business success so allowing someone else to focus on marketing gives companies a chance to focus on their core business and areas that will enable them to surpass their competition.

Outsourcing marketing resources comes with a price, but this cost is usually lower than it would be if the companies had employed and undertaken in house activities. By eliminating the need to hire full-time employees, using an agency for marketing resources saves companies thousands of dollars on wages, taxes and benefits. You are also gaining expertise in an agency that you might not find in individual employees. In addition to their own staff, agencies also have other resources to help you, such as their own outside contacts, suppliers, designers, copywriters and printers--saving you time as well as money.

When you hire an outside agency, you are hiring experts in marketing. These are professional people who can focus on all your marketing needs and not be hindered by your internal politics, relations between employees, or lack of knowledge among staff in relation to marketing strategies and how they integrate with business strategies. Marketing professionals whether independent or through a marketing agency - will often have more experience in the particular aspects of marketing than you staff, and undoubtedly more than you could pay for in an employee. Also, since they work with other clients, they have seen what works and what doesn't in other company campaigns. This knowledge translates to more efficient and effective marketing for you as you have the benefit of their hindsight.

As with outsourcing any business function, allowing an outside agency to do your marketing or advertising brings a certain kind of objectivity with it. Sometimes you just need a fresh perspective to overcome difficulties and to achieve specific goals. An objective marketing professional will help you see things you might otherwise miss and will be more open to offering a range of fresh ideas as opposed to a bunch of tired ideas that you might have been toying with for years but have yet to implement.

Is A Marketing Plan The Same Thing As A Communications Plan?

2008-09-25T20:31:00.000-07:00

by: Debbie LaChusa

How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?
A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.

You may use a variety of communications tactics such as public relations, advertising and speaking engagements. Yes, it does identify who you are communicating to and what your message is, and where and how you will get that message out, and often has goals or objectives you are trying to achieve.

Here's the difference between the two
A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan. It addresses the goals and objectives for your business, not just for your communications activities.

It addresses how you package, price and sell your product or service, not just how you talk about it. It takes into consideration your competitors and helps you develop a unique selling proposition to ensure your product or service is uniquely positioned in the minds of your prospects and customers.

And it ensures you have a way to track all of your marketing activities to create the greatest possible success for your business.

You need a marketing plan FIRST
The messaging part of your marketing plan is where your communications plan comes in. Once you have created a strong, strategic marketing foundation (which you will do as part of creating a marketing plan) you can determine a message strategy and tactics - this is your communications plan. And it most definitely can be a part of the same document.

When I write marketing plans for clients, the communications plan is part of the marketing plan. The only time it is not, is when the client has written their own business and marketing plans. But in those cases, I make sure I either get to review their plans or that I completely understand their business goals and strategy so I can develop a marketing communications plan to support them.

The success of your communications plan depends on it
If all you have is a communications plan, you are missing an important part of what it takes to make a business successful. A marketing plan is essential.

Direct Mail Marketing: Is It Your Choice?

2008-09-25T20:29:00.000-07:00

by: Leon Chaddock

Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct mail marketing.

One of the benefits of direct mail marketing is that you can measure your success. If you send out direct marketing materials to 100 people and 50 respond, you can see just how well your marketing has worked. Where as in banner advertising there is no way to judge how many people saw versus how many reacted to your marketing technique. This can help you to measure your success rate quite simply.

But, there are a few things to protect your business from when it comes to direct mail marketing. For one thing, many people hate to get junk mail. And in this we mean email and postal services. Spam is quite common on the web. There are even laws and regulations regulating marketing techniques that employ the use of spam or spam like marketing. Steering clear of such avenues is quite important.

So, should you invest your advertising budget in direct mail marketing? It is quite necessary in most cases to consider the use of this type of marketing. And, regardless of the hassles, it is one of the most beneficial ways to advertise.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “direct mail marketing” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site, all are good sources of this information.

What Is e-Marketing? - A New Discipline Is Evolving

2008-09-25T20:27:00.000-07:00

by: Otilia Otlacan

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.

The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet – based). That happened back in the pioneering age before 1995. These companies that opened the road were called "e-tailers", as opposed to the traditional retailers (also known as "brick-and-mortar" retailers). During their limited life, these electronic retailers began to develop and frenetically introduced new marketing techniques based on the support offered by the internet.

The online technologies mentioned above developed in the context created by the e-tailers, they are widely used these days by B2C and B2B organizations. In other words, they evolved towards what we call now eMarketing (you can also spell it e-Marketing if you wish, the "e-" stands in both cases for "electronic").

You might find as extremely useful and suggestive the perspective offered by the eMarketing Association (eMA). You heard a lot, especially over the past 2 years, about the decline of online businesses (or the decline of dotcoms), but this temporary difficulty can be viewed as a similarity to the impasse of Columbus during his expedition that made him famous more than half millennium ago. The initial "business plan" with which Columbus started this trip (that of bringing the Asian resources in his country and getting fabulously rich) was a complete disaster: catastrophic estimations, not enough resources allocated, total lack of information upon the environment he will develop his "business" in, but... he discovered America instead and changed the world for ever. In a similar manner, we can say that the dotcoms, despite their terrible strategies (if any), "discovered" by mistake the world of eMarketing.

As we already noticed, defining eMarketing is still highly problematic. Still, what do we mean when we use this term? As many other English words, the term was born by adding the prefix "e-" to a term already known and used, in this case "marketing". The prefix "e-" is actually the extreme contraction of the word "electronic" and is quite omnipresent in today’s language of many people: "e-marketing", "e-business", "e-mail", "e-learning", "e-commerce", "e-", "e-", "e-"...

The simplest definition of eMarketing could be that suggested by Mark Sceats: the eMarketing that uses internet as manifestation channel.

A more comprehensive, practical definition is the one formulated by specialists of CISCO company: eMarketing is a generic term utilized for a wide range of activities – advertising, customer communications, branding, fidelity programs etc. – using the internet. More than the simple development of a website, the eMarketing focuses on online communications, direct dialog with consumers who thus participate to the creation of new products, finding efficient methods to win customer's fidelity and ease their business-making process. eMarketing is the sum of activities a company makes with the purpose of finding, attracting, winning and retaining customers.

At last, for those of you interested in a more scientific approach, we could say that eMarketing allows relational exchanges in digital, networked and interactive environments (acronym: DNI environments). Earlier in the history of eMarketing, it was conceptualized as being focused upon the exchanges, but today's theoreticians suggest the exchange paradigm is a limited modality to define eMarketing.

Whichever definition you will choose to use, will depend on where exactly you need to use it and for what purpose. You can probably formulate a definition yourself, according to your own knowledge, experience and view upon what is eMarketing. However, one conclusion needs to be drawn in connection with eMarketing: it has developed over the past few years into a standalone discipline, with its own conceptual apparatus, tools and laws, but with a still-to-be systematized knowledge.

The Three Primary Powers Of Network Marketing

2008-09-25T20:24:00.000-07:00

by: Kirk Bannerman

Network Marketing, 'MLM', and Multi Level Marketing are all terms that refer to the same type of business model. This industry has had more than it's share of scumbag crooks and con artists that have used and abused the concept. However, if you do your homework and get involved with a legitimate network marketing organization, this business model has exceptional income potential.

Network Marketing can produce outstanding results if you know a few simple concepts, the understanding of which is critical to your success.

Network Marketing, MLM, and Multilevel Marketing are unlike franchises or conventional businesses in that they take advantage of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)

2) Residual Income

3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of the people that undertake network marketing. And that's just one of many reasons why so many fail at network marketing. There are lots of other reasons, and it would take volumes to cover them all. But this is one of the more common ones. Because if you don't comprehend and believe in these principles, it's impossible to help others fully understand and appreciate them.

First, lets look at LEVERAGE:
Every successful person or business takes advantage of leverage. There are only 24 hours in a day and no matter how talented you are or how much you get paid per hour, if you don't take advantage of leverage you're limited by the number of hours in a day. As a side note, I have heard of cases where an occasional lawyer was billing more than 24 hours per day...but, I guess that's another story. By learning to leverage your time, you can also benefit from a percentage of other people's efforts, and dramatically increase your income while creating more free time for yourself.

The unique and wonderful thing about the Network Marketing business model is that everyone has the same opportunity to become the 'owner' of his or her own business - with a fraction of the investment of time and money of a franchise or traditional business.

In network marketing the people at the top definitely have a vested interest in helping others on their team succeed.

Would you rather receive 100% of one person's efforts, or 5% of the efforts of 100 people?

Obviously 100% of one is always only ONE. But 5% of 100 is FIVE.

Not only will the total result with leverage almost always be amplified, but your income is not dependent on only one person. If your income is produced by the activities of many, it is much more dependable. Even if something unexpected or negative happens to one or more of those people, it only has a minor effect on the TOTAL production.

It's great to get paid while you're sleeping or away on vacation. That's one of the many advantages of leveraging your time.

Now, lets consider RESIDUAL INCOME:
When someone mentions residual income many people automatically think of actors or musicians.

Residual income is recurring income that you continue to receive long after the work you've done to produce it has ended. There are lots of ways to produce residual income. However, many people don't understand it, and still others have never thought about or been exposed to it.

A very simple example of residual income is interest earned on money in the bank or investments. You continue to receive this income without having to invest any more time to produce it.

Suppose you had the choice of doing a job and earning $1,000 once, or getting paid $50/month for the rest of your life...which would you choose? If you chose the $50/month you obviously "get" the concept of residual income.

Clearly, $50/month will surpass a single payment of $1,000 relatively quickly. And if it lasts for a few years, or better yet - the rest of your life - it will really be a blessing.

Residual income is certainly not about "getting rich quickly", even though with the right opportunity it's possible to produce a substantial residual income stream in a relatively short time.

Most people who fail at network marketing either choose the wrong network organization or just give up too soon and quit because they expect overnight results. It is important to recognize that the real beauty of residual income is on the back end, not the front, and that once you build it you have the financial security
and time flexibility to do just about anything you desire for the rest of your life!

Last, but not least, lets address GEOMETRIC GROWTH (DUPLICATION):
The classic illustration of geometric growth is the frequently used penny-a-day example.If you save one penny on the first day, and double it every successive day, (day two you have 2 pennies and day three you have 4 pennies, and so on) how much will you have at the end of 30 days?

The answer, to the astonishment of many, is $5,368,708! Amazing, but true.

That's a simple and dramatic illustration of how networking can work. If I can teach you, I've doubled myself. If we each teach someone else, we've doubled again. As this duplication or geometric growth process goes on and on, it can produce some amazing results in a relatively short period of time, just like the penny example above.

So there you have it, understand and apply these three principles:

1) Leverage (of Time and Money)

2) Residual Income

3) Geometric Growth Through Duplication

and, given sufficient time and effort, you should enjoy a successful and financially rewarding network marketing experience.

Network Marketing: Selling the Dream

2008-09-25T20:22:00.000-07:00

by: Fernando Rivadeneyra

Are you tired of struggling to make ends meet? Unexcited about driving in rush hour traffic? Burned out at work making your BOSS’S dream come true? You have a choice in life but most people choose to live in constant fear. They are scared to death of failure or success. They feel small. They don’t feel they are good enough or important enough to make a difference. There is a secret to success. All it takes is a dream.

When was the last time you dared to dream? Have your hopes and aspirations been squelched by life and no longer express your dreams to others? Are you no longer asked about our dreams because you are expected to have accomplished and attained them by now? For the vast majority of the population the dream has been replaced by a nightmare. We all continue to seek happiness, security, independence, and riches beyond compare. Many have managed to achieve these things in their life through network marketing.

Network marketing maybe the answer needed to revive your dream machine. However, not everyone is suited for network marketing. But if you have moderate people skills and are a big thinker, network marketing could be right for you. In this the first of four parts, you will find out what a prominent author says about network marketing and why he believes network marketing is the ideal vehicle to wealth and prosperity.

For someone exploring a network marketing opportunity for the first time, the book written by Robert Kiyosaki entitled, “The Business School for People Who Like Helping People” is a book to have. Robert Kiyosaki reviews several ways that one may become rich. However, the path offered by his Rich Dad may be the most realistic and also holds the greatest profit potential. Rich Dad's path to success is simple just build a business.

Robert Kiyosaki prefers network-marketing businesses because there exists very few barriers to entry. Some of the richest people in the world come from the business quadrant. There is a bad connotation of network marketing and it is because most people don’t understand the purpose of networking. The richest people in the world build networks. Everyone else looks for work.

Network marketing scares some people. It scares your bosses who want to continue to maintain control over you. It scares people in the investment business that hope you will never read any of Robert Kiyosaki's books and listen to their advice (while they participate in illegal investing techniques with your money). "In network marketing" Kiyosaki says, "they want you to get better. In the workplace, they don't want you to get better. It's a rat race."

The title of this book tells it all -- network marketing is not a "get rich quick" vehicle. Rather, it is a business school where the ultimate goal is personal growth. Robert Kiyosaki presents eleven "hidden values" of a network marketing business. This is the ideal tool to help you look beyond the hype, see the network marketing opportunity for what it really is, and set realistic expectations for your personal success. This book gives a solid, realistic foundation from which you can chart your course.

Robert Kiyosaki also says that network marketing is the perfect B-Business for some people but not everybody. It's all based on values. Some people are weak and need the security of a paycheck. Others, who want freedom and are willing to develop themselves, will find network marketing the Perfect B-Business for them.

Some sophisticated business people like to take cheap shots at network marketing and say it's not really a business. But how would a MBA know what a real business is when all they are is an employee---the E Quadrant. Network marketing puts you on the B-Quadrant only without investing hundreds of thousands of dollars, having to buy or rent a building, or pay employees. In real estate you use leverage in the form of other peoples money. In network marketing, you use leverage in the form of other people’s contacts, other people’s energy.

There are tax benefits to owning your own network marketing business. As an employee you are paying the absolute maximum in taxes. This is money you can be using to improve your lifestyle, invest in your network marketing company, in real estate or set aside for retirement. And of course, this is the information age. Never has it been easier to reach more people via network marketing than it is right now. (Please contact your tax consultant for specific deductions)

The future is looking very bright for network marketing. Why? There are already several economic trends in place that will drive more and more people to participate in network marketing in the very near future. For one, people are looking for alternatives to the job market. Many people are tired of the long commute, 9-5 routine and the myth of "job security." They want freedom and network marketing can give that to them.

People are tired of being pushed around by unappreciative employers. Tired of being dedicated to the company hoping for a long tenure only to be downsized. People are also tired of the schemes and scams by brokers, brokerages and mutual fund companies. The average individual does not have or does not want to risk the large capital required for a conventional business.

A dream is not a job. A job can be very tiring and not very rewarding. For some it is working in corporate America for 29 years and on the day you only have 30 days left to retire you are laid off. For others it is working at two fast food restaurants for 80 hours a week and earning minimum wage. Your story may be different but if you have a job you are not working for your dream. You are working to create the dream of your employer become a reality not yours.

Network marketing may very well be the last great opportunity to achieve the American Dream. As Robert points out in his book, networking isn't for everyone, but it is a great way to create a passive walk away income that will give you freedoms and options in other investments. That's probably the number one point he makes. You don't need to become a networking guru, but, you can create a secondary income of $1000, $3000, or even $10,000 a month and use that to live your dreams.

Yes the future does look very bright for network marketing. No doubt network marketing is the wave of the future. Networking is a brilliant idea. In network marketing the average guy without much money can keep their day jobs and start their network marketing business part time. No major capital investment and unlimited income opportunity without risk. You’re in business for yourself, but not by yourself.

You are invited to visit http://www.earthchannel.com/media/wlg/dia.asx to hear from people that never gave up on themselves and their dreams. There is no better time to be in business than right now. The company mentioned in the video has the system, compensation plan, the leadership, track record, and consumer oriented products to make your family’s dream come true marketing financial services. Additional information can be obtained by visiting Terry Bradshaw's Pick Of The Week at http://www.GeniusMarketingConcept.com and learn about the Realty Revolution at http://www.earthchannel.com/media/wlg/grmfinal.asx

Join me in the exploration of network marketing. Future articles will outline the pitfalls of network marketing. Then find out who make the ideal candidates for network marketing. And finally what are some strategies to use in network marketing.

Internet Marketing Tips to Get Web Site Traffic & Keep Them Coming Back

2008-09-25T20:16:00.000-07:00

by: Jack Elmy

Are you wondering how you can drive more traffic to your website without investing a small fortune in SEO or marketing consultation firms? While at some point, it is wise to invest in some professional services; there are a couple of things you can do on your own to drive customers to your site that are relatively inexpensive if not downright free.

Internet Marketing Tip 1: The Internet is called the ‘information superhighway’ for a reason. The average web surfer is looking for information, not a product to purchase. They may be persuaded to stop and buy something along the way, but for the most part they simply want answers to their questions and they want it fast. In today’s ‘want it now’ society, your target audience doesn’t read web pages, they scan them. With so much information available an experienced web surfer knows they must scan a page, look for relevant information and move on if they don’t see what they need. Providing interesting web content may be enough to lure a customer to your site, but it might not be enough to convince them to stay; especially if it isn’t placed in an interesting and highly visible layout. Use short paragraphs that are easy and quick to read. Utilize bold print to highlight the most important information.

Internet Marketing Tip 2: Consider offering a free service that is beneficial to the consumer. Offer free update services, a newsletter or an e-zine. If you’re worried that this may be too time consuming, put your fears aside. You can obtain free services that will notify you when someone has signed up for your newsletter and through the use of a distribution list on your e-mail you can easily handle circulation for your newsletter or e-zine. Keep in mind, however; when you are putting together your newsletter or e-zine that the only reason a consumer has for signing up and continuing to subscribe to your publication is for worthy information. Don’t allow your publication to become a forum for advertising. Provide information that is of real benefit to the reader and that convinces them to re-visit your site. In order to really make a quality publication make sure you include a privacy statement and provide a link in the publication for the customer to unsubscribe at any time if they wish.

Driving traffic to your website doesn’t have to be complicated or expensive; it simply requires a little creativity. Try implementing an Internet marketing tip mentioned above. There’s no reason to lag behind in the race for customers when you have the power to drive customers to your site within reach.

Marketing Your Business - How Do I Adapt To The Internet?

2008-09-25T17:22:00.000-07:00

By : Martin Lemieux

The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.

Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!

Do you hire an SEO company or do you learn yourself?

Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make.

Diving into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.

As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.

Old Fashioned Marketing Tactics:

In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.

Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.

I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.

The ULTIMATE secret to internet marketing is simple...

A concept I call "T.I.M.E."

T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed

Think of it this way (Illustration only)

Here is a timeline of your internet marketing campaign:

Start date - Research only: June 7th, 2005
Hired a website designer - August 31st, 2005
Website Complete - October 15th, 2005
Website launch - October 20th, 2005

Started an internet marketing campaign - November 1st, 2005
Started a Pay Per Click campaign - November 10th, 2005
Made a sale - November 15th, 2005

Increased our website’s link popularity - January 1st, 2006
Website gets hit by the Google Sandbox Effect - January 20th, 2006
Increased our Pay Per Click campaign - February 5th, 2006

Made some changes to the website - February 21st, 2006
Increase the website’s link popularity - February 28th, 2006
Got listed in the Yahoo directory - March 3rd, 2006

So here you are 10 months out of the gate and your website may still be "locked in the Google sandbox" ( Search for "Google Sandbox" in Google for an explanation). Your link popularity is just starting to grow a little bit. Hopefully you haven't tried to link to everyone you can find and are actually linking to companies that are directly related to your business. Your PPC campaign is doing good. People are finally starting to come through Yahoo & MSN search results. You can sometimes find your company in the 200th spot within search results in Google and you are now wondering why this is taking so long.

Welcome to the world of marketing your company on the internet!!!

This timeline representation from above is just something to show you how "T.I.M.E." is the key of success on the internet and all we are required to do is keep plugging away and keep learning more every chance we get.

For most people who simply open up their wallets, they would have learned nothing in those 10 months and for everyone else starting an internet marketing campaign, those who didn't simply just open their wallets, their websites are probably 10 times further than yours!

In Conclusion:

Learn more about how to increase your marketing campaign on the internet. If you have to, hire someone in-house who can learn for you and give you updates on everything. If you truly need to hire an SEO company make sure it's for the right reasons like "starting and finishing a marketing campaign with you learning in the process", or "enhancing a campaign that is already in place", or "to revise your website’s conversion rate" or "create a impactful key word optimization campaign", etc. Take your time and use "T.I.M.E." to increase your business slowly but effectively on the internet.

I hope you've enjoyed this article!

Peterson's Master the GRE 2009

2008-09-25T17:17:00.000-07:00

Peterson's Master the GRE 2009

Mark A Stewart | 2008-05-13 | 640 pages | PDF | 3 MB

The most comprehensive resource for students who want to earn top GRE scores. Includes 9 full-length practice tests, thorough reviews of every section on the exam, and expert tips and strategies from a test prep pro.

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Statistics in a Nutshell: A Desktop Quick Reference

2008-09-25T17:14:00.000-07:00

Statistics in a Nutshell: A Desktop Quick Reference

Sarah Boslaugh | 2008-08-05 | 476 pages | PDF | 2.6 MB

Need to learn statistics as part of your job, or want some help passing a statistics course? Statistics in a Nutshell is a clear and concise introduction and reference that's perfect for anyone with no previous background in the subject. This book gives you a solid understanding of statistics without being too simple, yet without the numbing complexity of most college texts.

You get a firm grasp of the fundamentals and a hands-on understanding of how to apply them before moving on to the more advanced material that follows. Each chapter presents you with easy-to-follow descriptions illustrated by graphics, formulas, and plenty of solved examples. Before you know it, you'll learn to apply statistical reasoning and statistical techniques, from basic concepts of probability and hypothesis testing to multivariate analysis.

Organized into four distinct sections, Statistics in a Nutshell offers you:

* Introductory material: Different ways to think about statistics
* Basic concepts of measurement and probability theory
* Data management for statistical analysis
* Research design and experimental design
* How to critique statistics presented by others

* Basic inferential statistics: Basic concepts of inferential statistics
* The concept of correlation, when it is and is not an appropriate measure of association
* Dichotomous and categorical data
* The distinction between parametric and nonparametric statistics

* Advanced inferential techniques: The General Linear Model
* Analysis of Variance (ANOVA) and MANOVA
* Multiple linear regression

* Specialized techniques: Business and quality improvement statistics
* Medical and public health statistics
* Educational and psychological statistics

Unlike many introductory books on the subject, Statistics in a Nutshell doesn't omit important material in an effort to dumb it down. And this book is far more practical than most college texts, which tend to over-emphasize calculation without teaching you when and how to apply different statistical tests.

With Statistics in a Nutshell, you learn how to perform most common statistical analyses, and understand statistical techniques presented in research articles. If you need to know how to use a wide range of statistical techniques without getting in over your head, this is the book you want.

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Winners' Guide to GMAT Grammar & Sentence Correction

2008-09-25T17:13:00.000-07:00

Winners' Guide to GMAT Grammar & Sentence Correction

2007 | 177 pages | PDF | 1 MB

This book is an absolute MUST if you want to ensure a perfect SC score. This Grammar book gives you a thorough yet concise background of English grammar that you need to succeed in the GMAT Sentence Correction Section. It will give you confidence and clarify the quagmire of English Grammar so that you can tackle the sentence correction section successfully.

Some of the unique features of this book are:
- It gives you a concise background of the English Language without going into details that you do not require for the GMAT Sentence Correction section
- It explains, with multiple examples, the essential concepts and structures of GMAT Grammar.
- It takes you through the common concepts tested on the GMAT Sentence Correction section and provides detailed background so that these concepts are easier to absorb.
- Provides a comprehensive list of GMAT Idioms (Over 200 Idioms tested in the GMAT)
- Over 150 unique Sentence Correction Questions with explanatory answers.

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GMAT CAT (Computer-Adaptive Graduate Management Admission Test)

2008-09-25T17:10:00.000-07:00

GMAT CAT (Computer-Adaptive Graduate Management Admission Test)

Jerry Bobrow | 448 pages | PDF | 1.7 MB

The CliffsTestPrep series offers full-length practice exams that simulate the real tests; proven test-taking strategies to increase your chances at doing well; and thorough review exercises to help fill in any knowledge gaps. CliffsTestPrep GMAT CAT, 8th Edition can give the edge for doing your best in the Computer-Adaptive Graduate Management Admission Test.

Along with undergraduate grades, interviews, and letters of recommendation, the GMAT is used to predict a candidate's probable success in graduate business school. About 210f GMAT exams are taken by people who have taken the test more than once within a year. This test prep tool put you on the road to success the first time around, with insight and information such as

* Full-length practice tests with answers and explanations
* Overview of the test-taking process, including introduction to the interactive tutorials that make the exam experience easy for even the computer novice
* In-depth analysis of what the exam covers and how each section is scored
* Intensive review of basic skills used on the GMAT Quantitative section
* Suggested approaches for handling Reading Comprehension, Sentence Correction, and Critical Reasoning questions

This book will help you understand the types of questions that will test your knowledge of several areas, such as botany, folklore, physics, and sociology. With the expert guidance in this reference, you'll get ready to show how well you can

* Analyze an issue and an argument for the Analytical Writing Section of the exam
* Apply insight and logic to word problems and solve general math problems based on high school-level arithmetic, algebra, and geometry
* Understand, interpret, and analyze reading passages in biological sciences, physical science, humanities, and social studies
* Demonstrate your knowledge of correct and effective English expression
* Derive logical conclusions and relationships from a variety of situations

With guidance from the CliffsTestPrep series, you'll feel at home in any standardized-test environment!

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Cliffstestprep GRE CBT (Cliffs Preparation Guides)

2008-09-25T17:08:00.000-07:00

Cliffstestprep GRE CBT (Cliffs Preparation Guides)

Jerry Bobrow | 437 pages | PDF | 2.4 MB

Required by most universities for graduate school admissions, the Graduate Record Examination (GRE) is taken by more than half a million people annually. The latest edition of this invaluable guide covers the new shift to all-electronic testing and shows you how to take the test with maximum efficiency.

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CliffsAP English Language and Composition

2008-09-25T17:04:00.000-07:00

CliffsAP English Language and Composition

Barbara V. Swovelin | 384 pages | PDF | 2.5 MB

Your complete guide to a higher score on the *AP English Language and Composition exam Why CliffsAP Guides? Go with the name you know and trust Get the information you need--fast! Written by test prep specialists

About the contents:

Part I: Introduction
* Review of the format and scoring of the recent exam

Part II: Analysis of Exam Areas
* Description of the multiple-choice section and effective test-taking techniques
* Overview of the essay section and strategies for success

Part III: Diagnostic Mini-Test

Part IV: Past AP English Language Essays

Part V: Glossary of Important Terms for the Exam

Part VI: 6 Practice Tests
* 6 full-length practice tests followed by answers and explanations

Part VII: Suggested Reading List

*AP is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product.

AP Test Prep Essentials from the Experts at CliffsNotes?

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101 Ways to Increase Your Sales

2008-09-25T17:01:00.000-07:00

101 Ways to Increase Your Sales

Patrick Forsyth | 128 pages | PDF |1.5 MB

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The Easy Step by Step Guide to Being Positive and Staying Positive

2008-09-25T16:59:00.000-07:00

The Easy Step by Step Guide to Being Positive and Staying Positive

Pauline Rowson | 2002-10-01 | 124 pages | PDF | 1 MB

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The Easy Step by Step Guide to Handling Confrontation

2008-09-25T16:58:00.000-07:00

The Easy Step by Step Guide to Handling Confrontation

Gerry Williams | 2002-06-01 | 124 pages | PDF | 1 MB

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The Easy Step by Step Guide to Giving Confident Presentations

2008-09-25T16:55:00.000-07:00

The Easy Step by Step Guide to Giving Confident Presentations

Lomas, Brian | 2002 | 124 pages | PDF | 3.2 MB

Making a presentation strikes fear into many hearts. It ranks alongside going to the dentist or being put into a cage with a hungry lion or two! Wherever it sits along the fear scale for you, this guide is designed to get through it if not actually reaching the point of enjoying giving a presentation. This guide covers: * how to research and prepare a presentation; * how to structure a presentation; * how to manage information overload; * how to use scripts, prompts, visual aids and handouts; * how to handle questions - including the awkward ones; * how to use your voice and body language and what to wear the importance of self belief!

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Pro SQL Server 2008 Relational Database Design and Implementation

2008-09-25T16:53:00.000-07:00

Pro SQL Server 2008 Relational Database Design and Implementation

Apress | Aug 2008 | 678 pages | PDF | 12 MB

Learn effective and scalable database design techniques in a SQL Server environment. Pro SQL Server 2008 Relational Database Design and implementation covers everything from design logic that business users will understand all the way to the physical implementation of the design in a SQL Server database. Grounded in best practices and a solid understanding of the underlying theory, authors Louis Davidson, Kevin Kline , Scott Klein, and Kurt Windisch show how to “get it right” in SQL Server database design and lay a solid groundwork for the future use of valuable business data.

- Solid foundation in best practices and relational theory
- Maximize SQL Server features to enhance security, performance,
scalability
- Thorough treatment from conceptual design to an effective, physical
implementation
What you’ll learn
- Develop conceptual models of client data using interviews and client
documentation.
- Normalize data models to enhance scalability and the long term use
of valuable data.
- Translate conceptual models into high–performing SQL Server
databases.
- Secure and protect the integrity of data as part of meeting
regulatory requirements.
- Take full advantage of new SQL Server features such as the spatial
datatype, XML support, transparent data encryption, and more.
- Create effective indexing to speed query performance.

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Apress Practical API Design Confessions of a Java Framework Architect 2008

2008-09-25T16:48:00.000-07:00

Apress Practical API Design Confessions of a Java Framework Architect 2008

Apress L. P. | 2008 | 417 pages | PDF | 3.6MB

There are more than enough design books in the programming world already,” you might think. In fact, there are so many that it makes sense to ask why I would write—and especially why you would read—yet another one. Particularly, there is the famous esign Patterns: Elements of Reusable Object-Oriented Software,1 about design patterns in object-oriented systems, written by the so-called “Gang of Four,” which is a must read for every developer making use of any object-oriented language.

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30 Minutes to Understand the Financial Pages

2008-09-25T16:44:00.000-07:00

30 Minutes to Understand the Financial Pages

C.D.J. Waters | 64 pages | PDF | 1 MB

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30 Minutes to Solve a Problem

2008-09-25T16:27:00.000-07:00

30 Minutes to Solve a Problem

Michael Stevens | 64 pages | PDF | 1 MB

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30 Minutes to Brainstorm Great Ideas

2008-09-25T16:25:00.000-07:00

30 Minutes to Brainstorm Great Ideas

Alan Barker | 64 pages | PDF | 1 MB

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30 Minutes to Succeed in Business Writing

2008-09-25T16:22:00.000-07:00

30 Minutes to Succeed in Business Writing

Graham Hart | 64 pages | PDF | 1 MB

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30 Minutes to Write a Marketing Plan

2008-09-25T16:18:00.000-07:00

30 Minutes to Write a Marketing Plan

Patrick Forsyth | 64 pages | PDF | 1 MB

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30 Minutes to Write Sales Letters

2008-09-25T15:59:00.000-07:00

30 Minutes to Write Sales Letters

Ian Linton | 64 pages | PDF | 1 MB

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30 Minutes Before a Meeting

2008-09-25T15:55:00.000-07:00

30 Minutes Before a Meeting

Alan Barker | 64 pages | PDF | 1 MB

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2008-09-25T05:45:00.001-07:00

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The Click Fraud Problem & how to eliminate it

2008-08-29T02:05:00.000-07:00

By : Christos Varsamis

Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

What is click fraud?

Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.

Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.

Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.

Who is doing that?

Three main groups click on pay per click ads, without real interest in the offered goods:

People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.

Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.

Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.

Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.

This is a huge problem. There is no “pay per click” Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.

This means that your pay per click marketing activities are half effective as they could be because of click fraud.

Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.

Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.

One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:

IP address capture.
IP address geographic Location.
User Agent (browser, bot etc.)
See exactly what keywords are generating your clicks
Date and Time stamp
System detects sudden click spikes from one or more IP addresses
Real-time email alerts at 80% and 100% of your account's transaction utilization
IP address history - alert you to prior offenders

Another similar service is “who is clicking who”:

http://www.whosclickingwho.com

Other ways is the click fraud capture software like Click Auditor:

http://www.keywordmax.com/click_auditor.html

Guide to Pay Per Click Search Engines

2008-08-29T02:02:00.000-07:00

By : David Greene

Search Engines. What is a Pay Per Click Search Engine?

A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to his web site in accordance with key words that the advertiser chooses to bid on.
Example: An advertiser has a web site that advertises vacations to Thailand. The advertiser can bid on "vacations to Thailand" as a key word. If he wants to be in the number one position on the search results page he can place a bid that is one cent more than the existing high bid for the key word term "vacations to Thailand". Let's say that the present high bid is $0.20 per click. A bid of $0.21 would than gain the top position for the advertiser.

If his key word was clicked on 10 times in one day he would pay 10 X $0. 21 , or $2.10 for the traffic that was delivered to his web site for that day. The advertiser is paying only for performance. There is no charge for the number of times that the advertisers ad appeared on the search engine web site that day. The charges are based only on the number of times that a visitor clicked on the key word and was delivered to the advertiser's web site. Thus the name "pay per click".

Why Use Pay Per Click Search Engines?

In just a few words it is because the leading Pay per Click Search Engines (PPC) can quickly deliver quality targeted traffic to your web site. Anyone who has build web sites know that building web sites is the easy part. The tough part of the process is in driving enough qualified traffic to the site to make it worth while from a commercial view point.
Even if you are successful in building a web site that the search engines love it will take some time, probably two or three months, perhaps longer, for the search engine spiders to find your site and for your site to be listed in the search engine. If you are trying to make money on the Internet that is a long time to go without traffic.

No traffic means no sales and no income. That should not be your objective unless you enjoy building web sites no matter how few people ever visit them.

With pay per click search engine accounts you can almost immediately drive qualified traffic to your web site. If you are serious about building a business on the Internet that is a pretty good reason to use Pay Per Click Search Engines.

Pay Per Click Search Engine Tips.

1. Use quality pay per click search engines that already have a high volume of traffic. It doesn't matter how cheap the bid for your key words may be if there is little traffic on the search engine and your key words are never clicked on.

2. Know your market. If you are selling "vacations to Thailand" do some research to find out what words and phases folks who are thinking of traveling to Thailand are actually using in their searches. An excellent tool to assist in this research is Wordtracker . Wordtracker will quickly help you to decide which key words are truly worth bidding on.

3. Quality pay per click search engines will have starting bids from one cent to five cents per key word. It is important to know that about 80% of the traffic for any key word will go to the top three bids. So if you want a lot of traffic to your web site try to position yourself in the top three spots. Just as with real estate location makes all the difference in results.

4. Set up a realistic budget for each search engine. Quality pay per click search engines get a lot of traffic so be prepared for a lot of traffic to your site if you bid on popular key words.

5. Popular key words can be expensive so choose your key words with great care. It is best to stay away from key words that are too general in nature. Thus to continue with the example above bidding on the key word "vacations" would not be wise if you are selling vacations to Thailand. Yes, you would get a ton of traffic but it would be more than likely be too general and you would spend a lot of money for poor results. It is almost always a better strategy to bid on phases instead of one general keyword. Therefore bidding on "vacations to Thailand" would be a far better choice than bidding on "vacations".

If you are selling vacations to Pattaya Thailand it would be better to bid on "vacations to Pattaya Thailand" than on "vacations to Thailand". The more keywords that you can find that exactly match up with whatever it is that you are selling and that folks will be searching for the more money you will save (less money will get you in the top three spots) and the better your results will be.

Wordtracker is an excellent tool that can find key word phases that are actually being searched for and that you would probably never think of going it alone.

6. Think about using a lot of keywords rather that a common few. The common few will be expensive and will likely deliver to your web site a lot of poorly targeted traffic with poor conversion ratios (traffic to sales). People search for the darnest things and those who actually plan on buying something usually search by using phrases. With some effort you can find phrases that are cheap and that will deliver highly targeted traffic...the kind that converts into sales.

7. No matter how much traffic you drive to a web site if you are marketing sorry products or services or if you have excellent products and services but you have a sorry website you are wasting your time and money. Everything must be right to achieve business success. Make sure that your site is "order taking ready" before you turn on your pay per click traffic.

22 Practical Ways to Promote Your Product/Service

2008-08-29T02:01:00.000-07:00

By : Edmund Krzeminski

This article describes methods you need to set up a LIFETIME MONTHLY INCOME! with your own .ws website, integrated marketing system, business cards, promotional movie, one of the top recruiting groups with active sponsors who will help you build your business, dedicated forum to share ideas and successes and an ingenious marketing system that works!

1. You should build trust which is the foundation of selling.

2. Maintain your focus - do not waste time, energy or money trying to promote multiple programs.

3. Use business cards with web address and contact information.

4. Do not act as a PhD in your program - let the website, promotion movie or info call do the talking.

5. When contacting prospects, less is better - do not overwhelm your prospects.

6. Ask questions of your prospects - the power is with the questionner, not the information giver.

7. Look at business opportunity ads in your local newspapers/ magazines and ring up the advertiser offering your product/program.

8. Use the "invite" system on your program's website to invite friends, family and business colleagues to join your program.

9. Make an initial personal contact with your
prospect by phone - it will pay off in the end.

10. Write articles about your product/service and submit to ezines and article directories.

11. Start your own blog on the topic of your product or service. Get a free blog plus hosting with Google.

12. Clean and rationalize your mailing list(s).

13. Review your online marketing strategies.

14. Research your target market more thoroughly.

15. Expand your offline marketing activity.

16. Reorient your marketing text to the season's themes.

17. Increase your participation in forums and conference calls.

18. Distribute your business cards/brochures while you are away in another location.

19. Implement or refine your ad tracking.

20. Explore ways to achieve leverage amongst your online programs.

21. Investigate potential joint ventures.

22. Catch up on those eBooks you have been meaning to read.

Paid Surveys, How You Can Make Top Dollar!

2008-08-29T02:00:00.000-07:00

By : Holcy Thompson

Paid Surveys Do you know that you no longer have to pay survey sites in order to make a little extra cash. Well, its true, there are a number of survey sites that will allow you to sign up and make money for free. Paid surveys are good for everyone, but they are really good for stay at home mom, college students who are looking for extra cash to pay for tuition or books, and hobbies.

How much can you make?

The amount of money you can earn depends on the paid surveys and the amount of paid surveys you participate in. Some surveys pay $2-$20 per survey and others pay $10-$100 per survey. Some surveys sites make you take a pre survey to see if you qualify for the big survey. For example, if you were to take a number of surveys, you would earn points, and when you accumulate enough points you can convert it to cash. The best way to make good money with paid surveys is to sign up with as many paid surveys as possible. In less than a month you will receive more surveys than you can handle. The more surveys that you participate in, the more paid surveys you will receive.

Why would people pay you for your opinion?

Easy, when a new product is produced, big companies want to know how this product would sell before it hit's the market place. So they put out surveys for you and I to participate in and give our opinion on the product. These companies are willing to pay big money for people's opinions on these products.

What type of surveys are there?

There are all types of paid surveys. The ones that I am familiar with are the surveys on products and TV. ads. I have taken surveys on beer commercials and new television series that are now out in the market place. I even had product such as food sent to my home for me to eat and give an opinion on the taste.

Why take paid surveys?

Because it is at great way to make extra cash and to see what new products are coming to the market place.

Paid Surveys Revealed

2008-08-29T01:58:00.000-07:00

By : Alex Ruban

Who does not like some extra cash in hand? What about when that ‘extra cash’ comes relatively easy, with the least of exertion? What about when that extra cash comes to you right in your home, without having you to move to any other place?

You guessed right! I am talking about home business. There are a great number of home businesses with the advent of the Internet. Many people are drawing a decent income from such endeavors. Each one of us is tempted to try out some of these offers, because they sound so easy and within our reach, that we feel we would miss out on a great opportunity if do not try it out. The temptation is even harder to fight when we are in dire need for cash.

I got hooked on the idea, when I had lost my job two years ago. I had more than 16 years’ seniority and never expected to get the axe. My heart was broken; but what hurt the most was that I had, all-of-a-sudden, to cut and curtail on each every expense. I was faced with an acute emotional and financial poverty.

It was at this time that, one day while idling over my computer, I clicked on a link – which I think mentioned cash from home – and I was hooked. At first I was overwhelmed at the variety and diversity of the Internet income opportunity. I found a multitude of offers ranging from data typing, to freelancing; from web designing to copy writing … to the one of the most lucrative options, paid surveys.

Taking paid surveys is an extremely convenient and easy way to earn cash online. I can see the interest growing in your eyes. What are online paid surveys, you will ask?

That is exactly what I was asking two years ago when I rediscovered the meaning of earning at my convenience! Let me start at the most important part. Money! How much can you make with online paid surveys? Will you believe when I tell you that you can make anything between $1 and $150 per survey?

They say that the difference between real and fiction is that fiction needs to make sense!! This is really applicable to making money with online surveys. It does not really make sense, but it is there life-size and true! But do not take my word for it. You go out there and just type ‘online paid surveys’ in the browser line and see what comes out of it. Try a few and just get the feel of it and see how easy is to fill in a survey.

The online surveys are just simple questionnaires which require certain information or opinions from you. These feedback are analyzed by the companies who send you the surveys and the information thus obtained go to form the future product strategy of that company, be it marketing, production, content, correction, etc.

The next logical question you would ask is why the companies would pay people to do surveys. Companies need access to information regarding the reaction of the public on the products they promote. In order to get this information they do extensive market research studies which are expensive and sometimes not reliable – when the data can be manufactured. Paid online surveys give these companies direct access to the public. The payment is calculated based on the importance of the product and the difficulty the company has to gain serious insights on it. Hence, online surveys are a healthy business proposition for the companies.

You could, as I could, build a good reliable source of income with online surveys. There are a few tips that you should keeping mind however, so you do not run into headaches.

Seek those companies that have a good feedback on the Internet; in order to find what others think of it, run a search on the name of the company asking for review or comments. Invariably, the net will throw up sufficient feedback for you to get a good idea about the company;

Remember – this type of work is just like any other work, even if it requires less mental and physical effort. Completing online surveys require patience and persistence if you want to earn a significant amount;

Another trick is to get your name enlisted in as many companies as possible. Logically speaking, even if you have only $5 surveys – which usually take anything between 20-25 minutes max (this also depends upon the speed of your browser) – and you have 4-5 per day, you could earn a very tidy sum;

I advice NOT to enlist in the survey databases who ask you a fee for membership. You can find the same market research companies for free. Why pay for the free information?

Top Five Ways to Earn Extra Money Online at Home for Free

2008-08-29T01:56:00.000-07:00

By : Gerardas Norkus

Here's a fact: everybody wants to earn extra money. We all have bills to pay, families to feed, and the list goes on and on...

Discover several legitimate ways to earn extra money online for free using your computer at home.

You probably wonder how much extra income you can make? Well, it depends on how much time and energy you are going to put in.

Here are five legitimate online opportunities for everybody to earn extra cash fast:

1. Get paid to read email

This is probably one of the oldest online income opportunity. In order to get started all you need is your own e-mail address. If you have an Internet access at home, you probably already have an e-mail address too? Otherwise, you can open your own email account and receive your personal e-mail address for free at:

http://www.yahoo.com or http://www.hotmail.com

Actually, be prepared to use your e-mail address with any of the extra income opportunities that I have listed in this article.

How 'get paid to read email' programs work? Simply, online advertisers pay commissions to the paid email companies for sending their advertisements via e-mail to members who want to get paid for reading emails. When you receive a paid e- mail, in order to receive your cash you should click on the link and visit an advertiser's web site.

How much you can earn? Not much. The paid email companies pay from $0.01 up to $1.00 per e-mail that you read. Usually the more they pay, the higher is their payout minimum. It means that you can request your payment only after you have earned a certain amount of money.

It really wouldn't be worth your time if paid e-mail companies didn't have referral or affiliate programs. As an affiliate you can refer new members to their programs and get paid a percentage of what your referrals earn.

Note that if you want to make serious money you'll need to recruit at least several hundred referrals. Not to worry though - there are some free ways to accomplish that, as you will soon discover. Besides, visitor to sign up conversion ratios are very high, since get paid to read programs are totally free to join!

It is very important to select only legitimate paid email companies. Here's a short list of proven 'get paid to read e-mail' companies:

i) WowEarnings - http://www.cash4offers.com/r/wowearn
ii) InboxDollars - http://www.cash4offers.com/r/idollars
iii) E-mailPaysU - http://www.cash4offers.com/r/epaysu

2. Get paid to take surveys

When you join paid survey programs, online merchants pay you for your opinions on their products and services. The problem is that in order to access top paid survey companies you have to pay an access fee.

Here are some top-notch web sites that offer huge databases of paid survey programs:

i) Survey Scout - http://www.cash4offers.com/r/sscout
ii) Paid For Free - http://www.cash4offers.com/r/paid4free
iii) Survey Platinum - http://www.cash4offers.com/r/surveyp

3. Get paid to complete offers

At the moment, this is one of the most lucrative ways to earn extra money online working from home. Again, online merchants pay commissions to visitors... but not for opinions, not for their ads delivered via e-mail, but for trying their products and services. The offers include credit card applications, ISP services, membership clubs, free trials and samples, etc.

You can earn up to $70 extra money just for a single offer completed. Usually, the more extra cash you earn per offer, the more you have to pay per S&H or trial membership. However, if you really need a product or service that is offered, this is a great opportunity to accept it on the Internet, simply using your computer at home. Plus, you get paid extra cash for accepting terrific deals!

Top get paid for offers programs:

i) Cash4Offers - http://www.cash4offers.com
ii) WowEarnings - http://www.cash4offers.com/r/wowearn
iii) CashFiesta - http://www.cash4offers.com/r/cashf
iv) SearchCactus - http://www.cash4offers.com/r/scactus
v) InboxDollars - http://www.cash4offers.com/r/idollars

4. Get paid to shop online

This way to earn extra money is very similar to paid offers opportunity. You get paid a certain percentage of what you spend at online stores.

Cash4Offers and WowEarnings have super get paid to shop online stores. So, if you like to shop online, why not get paid for doing it?

5. Get paid for marketing affiliate programs

As I mentioned earlier, you cannot earn a lot cash unless you join affiliate programs of these 'get paid to' companies, and earn commissions from your referrals.

If you don't want to get involved in the affiliate marketing, the only option is to join a get paid to complete offers company and earn several hundred dollars by completing offers that interest you.

However, if you are serious about making extra income online from the comfort of your home, you should join 'get paid to' (or other) affiliate programs and promote them on the Internet.

Ideally, you should create your own web site. Here are some useful resources from top online affiliate marketers that will help you to get started:

i) Corey Ruld - http://www.cash4offers.com/r/crcourse
ii) James Martell - http://www.cash4offers.com/r/jm
iii) Ken Evoy - http://www.cash4offers.com/r/sbires

Of course, you can succeed as an affiliate even without your own web site. The best free way to drive targeted traffic to your affiliate programs is by writting your own articles and submitting them to major article directories:

* http://www.goarticles.com
* http://www.articlecity.com
* http://www.article-emporium.com
* http://www.ezinearticles.com
* http://groups.yahoo.com/group/article_announce

If you think that you cannot write, check out Jim Edwards' "Turn Words Into Traffic" letter. I hope that he will convince you that you can: http://www.cash4offers.com/r/jearticles

When joining a 'get paid to' affiliate program look what affiliate marketing tools & resources the company gives you. The only 'get paid to' affiliate program that offers two-tier affiliate commissions, ready-to-use articles, free reports that you can give away to your web site visitors, affiliate e-course and much more, is Cash4Offers.

As you can see, some 'get paid to' companies offer you several ways to earn extra money in one place. For example, WowEarnings gives you an all-in-one-place extra income opportunity to get paid to read e-mails, complete offers, shop and refer your friends.

But if you want to make the most extra income working from home in your spare time, you should get involved with affiliate marketing, and start with the Cash4Offers affiliate program.

This Affiliate Program Tutorial aims to give you a quick overview

2008-08-29T01:53:00.000-07:00

By : Allan Gardyne

It's your road map to success as an affiliate.

I've been earning a good living from affiliate programs since 1998. Based on that experience, this tutorial tells you the 18 steps to take to generate a useful income from affiliate programs.

No tricks. No gimmicks. Just solid, reliable methods designed to work for years.

You have the choice of many different ways of earning affiliate commissions.

In my experience, you'll have your best chance of success if you do the following. Find a niche and create a useful, interesting, content-rich, keyword-rich website on one topic and weave in affiliate links and AdSense ads.

This method – with the more recent addition of AdSense ads – has worked beautifully for me since 1998.

I urge you to master this basic method. It's a bit like serving an apprenticeship.

As part of your apprenticeship you'll learn SEO (search engine optimization) skills, copywriting skills and various other Internet marketing skills which will prove to be invaluable, whatever route you choose next.

With any luck, you'll have a bit of fun, too! I do.

I include Google's AdSense in this tutorial. Strictly speaking, AdSense is an advertising network. However, in many ways it's similar to an affiliate program. I think AdSense is fantastic. It's free to join, free to use and easy to use.

It's often much easier to earn good money from AdSense than affiliate programs, so it's essential that you include AdSense in your plans.

OK. Let's get started...

1. Set a goal.

If you want to go somewhere, you need to know where you're going.

Let's start with a modest goal. Say you aim to earn a total of $300 (US) a month in affiliate commissions and AdSense revenue. Imagine what you could do with that money. A holiday? A better lifestyle?

I've kept the amount low, because it's important that you believe you can do this. Achieve small successes first, see the money in your hands or in your bank account, and then increase your goals.

Perhaps you have much larger goals. That's OK. Whatever your goals, I strongly recommend that you serve your apprenticeship by taking these 18 steps. They'll give you solid knowledge and experience on which to build your affiliate business.

2. Find your niche.

Read Ken Evoy's free Affiliate Masters Course and use the excellent advice in it to find a niche that suits you and your interests.

Print out the Affiliate Masters Course, find a quiet, comfortable spot and read it several times.

Spend a lot of time thinking carefully about this and jotting down notes. You're planning a business, so don't rush it. It's very important.

You'll probably avoid Internet marketing topics because that field is so overcrowded and competitive. It's much easier to succeed if you locate a less competitive niche.

Choose a topic that is easy to write about.

Even if you've already chosen a niche, I urge you to read the Affiliate Masters Course. It might make you change your mind.

You can follow your passion or chase the money. With luck – and a bit of keyword research – you may be able to do both.

Don't decide definitely on a niche topic until you've taken the next two steps...

3. Choose a profitable niche.

Do some research on Google AdWords and Wordtracker to choose the most profitable niche from among the ones you've chosen. Because you're planning to use AdSense, you want valuable keywords or key phrases, if possible ones that people are paying at least 50 cents per click for on AdWords and Yahoo! Search Marketing.

You're going to build a site the search engines love, so you also want to find key phrases that many people are typing into search engines. You don't rely on guesswork.

You must do this BEFORE you start building your web site. That's critically important.

Here's a useful free tool I like using for quick, rough keyword research: pixelfast.com/overture/

Type in a phrase, for example, "hiking boots", click "Go", follow the instructions, and you can see how much advertisers are paying per click for that phrase on the Yahoo! Search Marketing (formerly Overture) network of websites.

You can also see how many people searched for the phrase the previous month. For a number of reasons, this figure is often unreliable and can be grossly exaggerated. That's why I double check results using Wordtracker.

Wordtracker's free trial is fairly limited. Fortunately, they allow you to subscribe cheaply for a day or a week at a time. It's very fast, so you can do an awful lot of keyword research in a day. I use the annual subscription now.

Go to Google's AdWords and find out how much advertisers are willing to pay for the keywords or key phrases you're interested in. You can do that by playing around with Google's free Keyword Tool.

For example, try putting in a keyword or phrase, such as "recipe" and click on "Get More Keywords". Pretend you're willing to pay the maximum per click the tool allows - 100. (It won't work properly if you ignore this.) Over on the right side of the page, make sure that "Cost and position estimates" is selected.

The tool will calculate for you the estimated average CPC (cost per click) for a whole lot of words and phrases. Try entering a different word, say "debt" or "hosting", click on "Re-calculate" and watch how the CPC changes.

You don't HAVE to choose a topic which has expensive keywords. Often topics that have expensive keywords are very competitive. You may do better choosing a less competitive niche with cheaper keywords.

If you use Site Build It you'll find the brainstorming tool in it awesome to help you come up with ideas and phrases you wouldn't have thought of without it.

Beware: If you choose certain topics, Google will not allow you to place AdSense ads on your site and you'll miss out on a very lucrative opportunity.

Such topics include gambling, firearms, ammunition, balisongs, butterfly knives, and brass knuckles; beer or alcohol; tobacco or tobacco-related products; and prescription drugs.

For a full list of topics you may wish to avoid see: https://www.google.com/adsense/

Publishers can choose to have their ads displayed only on Google or also on a large network of sites. Will AdSense ads you see on Google appear your pages? To get an idea, find web pages that have material similar to the content you're planning to create and look at their AdSense ads. You can also use AdSense's preview tool to see which ads are being displayed to people in different countries.

4. Research affiliate merchants.

Do research to see if there are suitable affiliate merchants which match your topic.

You want ones that have excellent products, excellent reputations and sites that look as though they're good at selling. You can search the AssociatePrograms.com affiliate directory for ideas.

Consider aiming for lifetime commissions.

If you're lucky, you'll manage to select a web site topic that has affiliate programs which pay lifetime commissions or residual commissions – the sort reviewed at LifetimeCommissions.com.

You'll earn repeat commissions when "your" customers make more purchases.

5. Build a useful, interesting web site on your niche.

Create a content rich, keyword-rich site, designed to be found in search engines.

Show your personality. Have a bit of fun. Be memorable. You need to connect with your visitors. Remember that people like buying from people they like.

There's no space in this affiliate program tutorial to describe how to build a web site. For that, you'll need a good instruction manual.

If you're short of money, you can hunt for free information on sites such HTMLGoodies.

You'll save yourself an enormous amount of time and frustration if you take the plunge and buy a good instruction manual written specifically for affiliates.

Here are the two best options:

*

For keen do-it-your-selfers, I recommend Rosalind Gardner's Super Affiliate Handbook.

Rosalind is a real been-there-done-that super affiliate.

Her instruction manual shows you how she builds very successful sites using web authoring software.

It starts right at the beginning, discussing topics such as myths about doing business online, mistakes to avoid, how to choose the best topic, how to choose the right domain name, etc.

The book, updated in May 2006, takes you step-by-step through the whole process.

One particularly useful feature is her explanation of how she achieves high conversion rates (visitor-to-sales ratios), achieving conversion rates of 4% or 6% while most affiliates are happy with 1%.

Another of the strengths of the book is her descriptions of a wide variety of ways to get traffic to your site. This is important - too many affiliates rely on just one or two traffic-generating methods. The more traffic-gemerating methods you have, the safer your business is.

Rosaland is genuinely successful, generating hundreds of thousands of dollars a year. Now she's also a very successful author, with sales of more $1 million from her book, which is excellent value.

When you learn from her, you're learning from a winner.

Learn more about Rosalind's Super Affiliate Handbook here.
*

For affiliates who want to simplify things as much as possible and automate the tedious techie stuff, I recommend Ken Evoy's Site Build It (SBI).

SBI is a site-building, site-hosting, site-promoting suite of tools, all in one place.

Once you have SBI, you don't have to go scurrying all over the Net adding more tools and software. You have almost all you need in one package, so you can concentrate on the fun part – creating useful, interesting content.

(Once you have SBI, the only addition you need to buy occasionally is a cheap, one-day subscription to Wordtracker. It's useful to double check the SBI brainstorming results against Wordtracker results.)

SBI comes with a newly updated, truly comprehensive instruction manual, a step-by-step Action Guide.

SBI is the tool I give my assistants.

Ken Evoy's instruction manual is doing my work for me. First it taught Rupert and now it's teaching Ros how to build a high quality, successful, revenue-generating site.

You could build a site without SBI, but using it saves you time and effort by simplifying the process.

SBI teaches you how to optimize your web pages so they'll be found in search engines. After building a page, you click the "Analyze It" button and it tells you what you need to do to improve it.

The SBI technique really works. Two of the SBI sites that Rupert built are included in the case studies on the SBI site.

See the proof in the SBI case studies

6. Add affiliate links.

As you write the articles for your site, weave affiliate links into them. Always have a typical visitor in mind as you write the articles. Speak to that visitor.

Your task as an affiliate is to help your visitor decide what to buy.

One successful technique is to gradually lead your visitor towards a purchase. Start by outlining a problem, discuss a good solution that has worked for you, and end the article with a link that is a call to action, such as a hyperlink that says, "Find out more here."

Your task as an affiliate is NOT to sell (that's the merchant's job) but to presell, to warm up your visitors. You want your visitors in a ready-to-buy frame of mind when they arrive at the merchant's site.

For superb advice on preselling, I strongly recommend you join Ken Evoy's 5 Pillar Affiliate Program. It's free to join.

Ken is an absolute whiz at preselling and he's renowned for working extremely hard to help his affiliates succeed. He has a superb program. It's been No.1 in my Top 10 for several years.

7. Place AdSense ads on your site.

Here's an excellent free AdSense tutorial.

If you have a good, popular site, it's remarkably easy to make good money with AdSense.

8. Get links.

First, link to other sites. Choose sites that have similar or related themes, and invite those sites to link to you.

This is hugely important. Search engines love sites that have many links to them – especially if those links come from sites which are themselves popular.

Now you see why I said build a useful, interesting web site. If you do that, people are more likely to link to your site.

Here's an article I wrote describing how to get reciprocal links.

9. Anchor text.

You'll also need to understand the importance of anchor text, the words you use to link to pages on your site, the words people use when they link to your site.

To search engines, anchor text is very important.

10. List your site in major directories and niche directories in your industry.

You probably already know about Yahoo! (good but expensive), DMOZ (often takes months to get into) and Zeal (tricky to get into; for non-commercial sites).

Here are some more directories (some charge a fee):

Gimpsysearch and directory
Skaffe
Joeant
GoGuides
Business.com
SevenSeek
ThisIsOurYear
Looksmart (probably too expensive)
BlueFind
WowDirectory
Best of the Web
GeniusFind

Guides to web directories

David Mahler has a Guide to Web Directories. It's a good list of recommended web directories.

Here's another list: http://www.strongestlinks.com/directories.php

How to find niche directories:

*

Go to Search It! (It's a very handy free research tool.)
*

Scroll to the Search Category, "Specialty Hubs and Directories"
*

Choose one of the 4 options in STEP 2
*

Read the "Click Here for Information..." help before proceeding
*

Complete STEPS 3 and 4, and then click on Search It!
*

Read the tutorial. It tells you what to do with the search results
*

Get your search results. You should be able to find relevant, themed hub sites and directories which will list your site. Some charge a fee, some are free.

11. Write articles and distribute them to article directories (fairly easy) and try to persuade newsletters and other sites to publish them (more challenging). This step isn't absolutely essential, but it helps enormously if you do it. Now you understand why it was so important that you chose a topic that was easy to write about.

12. Add more pages and get more links.

Keep adding useful, interesting, keyword-rich pages (you do research at Wordtracker for this) and keep encouraging more sites to link to your site.

Make friends with other web site owners, and more people will link to you...

13. Be patient.

If your new site is typical, nothing much will seem to happen for the first couple of months or so, and you'll probably become frustrated and find it hard to believe that this is going to work.

You're likely to feel annoyed, cheated and ready to quit. You're likely to be a prime target for people selling get-rich-quick junk.

Many affiliates give up at this stage. Stick with it. If you're persistent and get the details right, the process I'm describing works beautifully.

Learn something new every day. Do something to improve your business every day. If you do that, success is inevitable.

14. Expect to see signs of success.

Eventually, because of all the links to your site on other sites, Google, Yahoo! and MSN will find your site and start sending you traffic.

Perhaps around the three-month or four-month stage you'll be receiving 100 visitors a day. Visitors will like what they see and some site owners will start linking to you and asking you to link to them.

Keep at it. You're just getting warmed up.

15. The payoff...

About six months down the road, after little expense but quite a lot of hard work and research, you hit your magical $300 a month mark, from affiliate sales and from AdSense ads on your site.

Depending on the niche you've chosen and the skills you've learned, you might earn considerably more than $300.

Perhaps after 12 months, you'll be earning $500 to $1,000 a month from your site.

The checks keep coming in, month after month, even when you take a little vacation. You start telling friends how easy affiliate marketing is, and are puzzled when they're not convinced.

Of course, it's not really easy. It just seems easy after you've done the hard work.

...or the NON-payoff

If you've merely scanned the instruction manual and jumped right in without doing any research and built a "Make Money on the Internet" site, you'll probably earn very little. A search on Google for "make money" displays more than 4 million pages. If one of those is yours, you have a LOT of competition.

If you did this and it isn't working for you, go back to step 1 and start again.

16. Tweak your site.

To boost your conversion rate (your visitor-to-sales ratio), try little experiments, one thing at a time.

Try changing the heading on a page, the words, the colors, the placement of your links. With each change wait until about 1,000 visitors have seen the change, and monitor your affiliate commissions to see if they rise or fall.

You do this because you understand that if 1% of your visitors are buying and tiny changes boost your success rate to 2%, you'll DOUBLE your commissions.

17. The future

When you reach your goal of $300 a month, you wonder whether you should expand your site, perhaps adding a newsletter, an autoresponder course or two, a forum, RSS newsfeeds, a blog, a whitepaper, a report to sell ... and turn it into a portal. You dream big. Perhaps you even start dreaming of having your own affiliates promoting your reports for you...

Or perhaps you just research another little overlooked niche and start on your next simple little, low-maintenance money-generating site.

It can be done. The main ingredient needed is persistence. Been there, done that, and I have a very nice lifestyle to prove it.

The $300 a month target is very conservative. If that's all you earn, you've done something "wrong". You haven't chosen profitable keywords carefully enough, you haven't built enough attractive, keyword-rich pages, you haven't learned the basics of optimizing pages for search engines, or you haven't attracted enough good quality links to your site.

That's the wonderful thing about this business. You can make lots of mistakes and still earn useful money. Just don't make TOO many mistakes.

18. Take the first step.

That's the one that matters most.

I suggest you go back and read through this affiliate program tutorial again.

Picture yourself owning a successful Internet business. Picture yourself opening letters and finding checks in them.

Imagine enjoying yourself spending the money, perhaps even giving up your day job so that you can concentrate on your own business.

Now take the first step.

And when you've quit your day job, please write and tell me. I love getting emails like that.

How to make money utilizing the power of Google AdWords And ClickBank!

2008-08-29T01:52:00.000-07:00

By : Wade M. Winger

After more than two years of incredibly intense testing, I have finally developed an easy to follow procedure that will let you and anyone else make thousands of dollars a month! Read this page carefully to discover an exciting way to make a living from the comfort of your own home.

It took me over two years of frustrating trial and error. I have spent thousands of dollars on countless tools and guides. I have done numerous tests and analysis.

But, it was all worth it. I finally figured out a way of making massive online profits working from the comfort of my own home. In the last year alone I have brought in over $85,000 and I expect to triple that this year.

Here is the Kicker; You don't need a web site, you don't need a product, and you can start making profits within hours .

I remember when making a living online was only a dream, well that dream has finally come true for me. I quit my day job and now work online full time. Actually I spend only about 30 minutes a day working online. But I still bring in over $10,000+ every month.

Keep reading and I will introduce to you a way of making money online that is so easy any teenager could follow along. Yet it is so amazingly powerful that it's possible to be making CEO income within months.

With a little time and effort I know for a fact that anyone with a computer and Internet connection can make a living on the Internet working from home.

Wade, why are you revealing such powerful secrets?

I get that question a lot. Why am I revealing all these secrets when I could just keep them to myself and rake in the profits? Many professional Internet Marketers that are making $100,000+ per year would rather see me keep everything confidential.
I tell them to get lost.

Basically there are two reasons that I made this e-book.

Reason Number One
The Internet is a gigantic place were millions and millions of people roam!!! As long as there is an Internet there will be a way for people to make money on it. I know for a fact that there are millions upon millions of untapped dollars floating around waiting to be taken by people like you and I. I will never have enough time to take advantage of all the profit making opportunities presented on the Internet, nobody will. So I'm not worried at all if people know my secrets to making money online. I know there is so much untapped opportunity that these secrets will always make me profits no matter how many people learn them.

Reason Number Two
When my family and friends found out how much money I was making online, they wanted to learn how it was done. Instead of explaining my secrets 20 different times to 20 different people, I thought it would be a lot easier to just make a guide that is simple to use and easy follow.

Now let me ask you a few questions...

Have you tried to make money online but failed to produce any meaningful income?
This system will change that.
Do you hear stories of ordinary people making huge sums of money working from home and you want to learn how they do it?
Now is your chance.

Do you want a simple but very effective way to make money online?
This system is very easy to follow and can produce tremendous results.

Do you want to make a few extra thousand dollars a month?
Then you can't miss out on this opportunity.
If you answered YES to any of the questions above... You need GoogleProfits

An exciting new profit making system that combines the power of Google AdWords with the versatility of ClickBank. The merge of these two power house web sites is a profit making force never seen before.

5 Step Google Profits Success Formula
You will be taken through the 5 super powerful steps in the Google Profits success formula. This steps are easy to follow yet give you information so powerful you won't believe the opportunities set before you.

Information/Action sections
This is an original idea that I came up with to force people to make money with my system. Every chapter is split into information and action sections. The information section will reveal to you specific secrets for each step in the Google Profits success formula. Then the action section will tell you how to use the information and forces you to take action so you can start making money as fast as possible.

How to pick the ultimate ClickBank products to market
Picking the right products to market can be the difference between $0 profit and $10,000 profit. This is one of the most important decisions that you will be making. I will show you exactly how to pick the ultimate products to market and how to make the most money from those picks.

How to set up “Test Google AdWords” campaigns
Testing your campaigns can be the most valuable thing that you do. But it's only valuable if you do it the right way. You will learn all the secrets to testing your ad campaigns to help you produce a very efficient income.

How to keep test campaign costs extremely low
Keeping test ad campaigns costs to a minimum should be a priority. I will show you how to lower your testing costs while finding the most profitable products to market. I will show you the perfect number of clicks to test before you make the decision to keep marketing the product or cut it from the list.

Expanding past Google and ClickBank
I talk a lot about Google and ClickBank, but that's because they are the easiest to make money with. I will go into several other ways to market products and I will show you a ton of places to find the best products to market. You will be able to expand all your campaigns above and beyond Google to double and even triple your profits.

How to set up an AdWords account
I will show you a step-by-step approach to setting up and AdWords account. There will be graphical representations to make everything go smooth and quickly. You will be ready to start testing and making a profit within minutes.

How to write AdWords ads that attract buyers
Most people set up an AdWords account and throw up ads without really thinking about what they are doing. I will show the most effective strategies out there for writing the ultimate ads that will make surfers salivate for you product. You will attract more surfers for less money and convert many more sales.

Tons of graphical representation and easy to follow steps
I have set up several graphical representations for your use. I walk you through every step with plenty of snap shots that will help you follow along easily and with out trouble.

Picking search terms
Picking search terms is very important when working with Google AdWords. I will show you several extremely effective methods for picking the best search terms for the least amount of money. You will spend less money but bring in a ton more clicks.

The exact number of clicks a test campaign should allow
This is the ultimate secret that very few people know about. This one number is probably the most important number that you need to know to be successful online. It will save you massive amounts of money while supplying you with the exact information you need to determine the viability of a particular test campaign.

5 tips for successful AdWords campaigns
As an added bonus I will reveal 5 super powered tips for making your AdWords campaign extremely successful. These are tips that every Internet marketer needs.

Detailed 7 day long look at a real life test campaign
I reveal to you a profitable test campaigns that I recent ally conducted. This campaign was conducted over a period of 7 days. I used the exact techniques in this ebook to make all my decisions. I will show you in detail every move that I made and how they affected the daily outcome. This is very interesting even to me.

To your increasing success,
Wade Winger

How To Make Money With Resell Rights

2008-08-29T01:50:00.000-07:00

By : Anthony Shaw

Acquiring resell rights to products can be an easy and inexpensive way to start an Internet business. Basically you are able to purchase a product once and then sell it over and over. Before venturing into buying products with resell rights there are some things you should know.

Resell rights come in many forms and sizes. They can come in large packages with many products bundled together and offered for an almost suspiciously low price. Or they can be offered on a single product for a four-figure sum. There are also different types of rights offered allowing you to do different things.

Basic resell rights only give you the right to sell the product. You cannot claim the product is your own and you do not have permission to offer the resell rights to anyone else. Basic resell rights are usually the cheapest, so it may be easier to make a profit. Check the terms for how much you can charge for the product or if it can be given away, perhaps as a bonus with something else. There may also be conditions for distributing the product from membership and auction sites. If you are buying rights to software make sure you know the product well enough to deal with any troubleshooting enquiries. Some software rights sellers are prepared to deal with enquiries themselves. The product may also come with a web sales page that you can use, but check for any restrictions.

Master resell rights often include a web page with the product. They give you the right to sell the product and you can also pass on this right to your customers. However that is as far as it goes. Your customers cannot give the resell rights for the product to their customers. The best master resell rights packages will include a zip file containing everything you need to put on your download page.

There are two types of resell rights that may be referred to as private label rights. One type is where you are given the resell rights for a finished product and you are also allowed to put your name on the product as the author. This type of product is a ready-to-sell information or software product. You cannot change it other than put your name on it.

The second type of private label rights is also known as source code rights. The product is not a finished ready-to-sell item. Instead it will be the raw source material that you can use to produce a finished item. Programs will be in the source code format; information products will be in a word processor format, like MS Word.

You can change the product in any way you want. You can add your name as author, add more content, omit parts or split it into several products. You may also be able to sell resell rights and even master resell rights. Terms and conditions should be posted, so check them carefully. Most private label rights packages also come with a web page and graphics that you can use for selling.

If you have found a resell rights product that you think you can sell you need to do some basic market research before purchasing. How many people are searching for this type of product? How many competing products are there? Have you seen the product available elsewhere?

If you are going to sell on the internet you need to have access to the following skills. You must be able to edit web pages, create payment links and upload the product and web pages to a server. If you are buying private label rights you must also be able to edit the product. This is especially important if you are buying rights for software.

There are many ways you can sell products on the internet. You can usually set up your own website or add the sales page to your existing site. You could invest in pay per click ads or ezine ads. You could write articles. If you have private label rights to a book you can use some of the content to produce articles or even a free report for viral marketing.

Resell rights offer the advantage of not having to produce your own material. However, you need to be sure the product is good quality and that you have a good marketing plan.

Paid Surveys Online - An easy way to make money online?

2008-08-29T01:48:00.000-07:00

By : Shaj Mohamed

Paid surveys are being promoted as an easy way to make money online. Some ads promise you up to $250 per hour for taking paid surveys. Are they realistic? Can one really expect to earn that much money from online paid surveys? Let us find out the answers to these questions.

Such advertisements are usually put up by paid survey database companies like Surveyscout. They charge you for giving access to a database of market research companies, often in the range of $30 to $60. They typically have 400 to 500 survey companies in their database.

Is it worth paying these companies to get access to such a database? Whatever information you get from these companies, you can get for free on the internet on many free online survey sites. Secondly, these survey database companies do not send any surveys by themselves, and you have to join each market research company in their database individually to get any surveys. In addition, most of the survey companies in their databases are good for nothing. Only about 40 to 50 survey companies are really worth joining.

What does this mean? If you are planning to try online surveys, you never have to pay anyone. You can get the list of the best survey companies for free on the internet. You can join them and get started.

Now let us take a closer look at on the rewards offered by paid online surveys. Survey companies can be divided into those which reward you with cash for each survey, those that give you points which can be redeemed for cash, and those which enter you into sweepstakes or prizedraws.

Survey companies that pay cash give $1 to $20 or more per online survey depending on many factors. This group includes many of the best survey sites like American Consumer Opinion Panel, Surveysavvy, Ciao Surveys, Greenfield online(Gozing) and Pinecone Research. You can expect to get 1 to 4 surveys per month from each site.

Surveys that reward you with points let you accumulate reward points which you can later redeem for cash or gifts. Some of the most reputed market research companies like Globaltestmarket, Opinion Outpost, NFO Mysurvey and Lightspeed Research reward you in this way.

Yet other companies enter you into draws for cash or gifts as reward for taking surveys. Although many people don't like this form of reward system, your chances of getting the prize is quite good as the pool to select the prize winners is usually small. Some good survey companies that follow this reward system are Synovate, NPD Research, NOP World (Surveys.com), ECN Research and Nielsen Netratings.

Another important factor which determines how much you can earn from online surveys is your profile, particularly your country. Generally residents of the USA and Canada can expect to make more money from paid surveys, as there are more market research companies operating in these countries. Also they get more frequent surveys. However, participants from other countries can also hope to make some good extra money from paid online surveys.

All said and done, the maximum earnings an average person can expect from doing paid surveys is not more than $200 to $300 per month. This can be a good source of extra income for some people. But the claims that paid surveys can make you rich or replace your real job are largely unfounded. Hence, it is always best to stay with free paid surveys.

Taking Free Paid Surveys Online

2008-08-29T01:46:00.000-07:00

By : Chris Price

Free Paid Surveys, Get Paid To Take Surveys, Take Online Surveys for CASH!

More than likely you have seen ads like these all over the internet. And like most people you are probably wondering if they are true. Can you really get paid to take surveys online? Or is paid surveys just another scam? Surprisingly, the answer is yes. You can actually get paid to take surveys online.

There are many companies that will pay you to participate in online surveys, focus groups, and even product tests. These are market research companies that are paid by large companies to find out what the public feels about their products. They want to know if their advertising camppagns are working and how everyday people feel about their products. Large corporations spend billions of dollars a year on advertising. So to pay you a few dollars to find out if their advertising is working is not that big of a deal. So they hire these market research companies. And the market research companies send out surveys to everyday people to find out what the public is thinking.

There are also several misconceptions about taking paid surveys online. Many advertisements will tell you that you can make up to $250 an hour taking paid surveys. Although it is possible to be compensated $250 for participating in an important study or focus group, the average paid survey will pay you between $2 and $20.

There are also a few different kinds of paid survey sites. There are paid survey directories, or databases, and there are the actual paid survey companies. A paid survey, or market research company, is the actual company that will send you the paid surveys. And also the one that will compensate you for your participation. An example of a paid survey company is NFO My Survey. NFO has been around for over 20 years and is one of the major paid survey companies on the internet. When joining a paid survey site like NFO you are notified by email when your participation in a paid survey is needed. You can then choose to take the paid survey or simply ignore it. You are told how much you will be paid for taking each survey and how long the paid survey should take to complete. Companies like NFO My Survey are always free to join. A legitimate paid survey company will never ask you to pay a fee to join.

Another type of site is a paid survey directory, or database. Paid survey databases provide directories of paid survey companies. These are the sites you go to to find companies that will pay you to participate in online surveys. There are several databases you can join. But most online paid survey databases are not free. A site like SurveyScout charges about $35 for their directory of 490 paid survey companies. Others charge anywhere from $20 to $60 to access their paid surveys directory. Many people are fooled into thinking that when they join these membership sites they will automatically start receiving paid surveys. A membership site like SurveyScout does not actually send paid surveys. they are only a directory of companies that you join that send paid surveys online.

Before you spend $35 dollars for a paid survey database do some looking around. A good paid survey directory will have everything you would find in a paid membership site and is absolutely free. There is no need to pay to find paid surveys. In fact, why would you want to pay for free information? Paid membership sites are simply taking advantage of the fact that most people don't know where to look for this type of information. And once they pay and then find out that they paid for a directory, most people feel like they have been scammed. My advice would be to bypass a paid directory. And use a free paid survey directory.

If you are looking for a full-time income online, paid surveys may not be the thing for you. Although you can make some good money taking paid surveys online, more than likely it will not be enough to make you rich. On the other hand, if you want to make some extra money without much effort then paid surveys is the way to go.

The key to getting paid to take surveys online is joining as many of these paid survey companies as possible. Most paid survey sites will only send a few paid surveys a month.

So the logic is, the more paid survey companies you belong to the more paid survey invitations you will receive. And the more money you will make. I'ts a good idea to start off with around 10 to 20 good paid survey companies. Each one will only take a few minutes to sign up for and is well worth it. There are around 500 paid survey companies you can join. And once you have joined the main ones you can go back and join others to receive even more paid surveys. Of 500 paid survey companies I would have to say that there are about 50 that will send you paid surveys on a regular basis. The rest may only send one a month or even less. So starting with the top paid surveys is obviously the best way to go.

You must answer a few screener questions before taking a survey to see if you fit the profile for the type of person the company is interested in. After taking a few screeners you can start to see how you should answer to make yourself qualify. for instance, most paid survey screeners will ask you if you work in a certain industry, or any type of market research or advertising business. The answer to a question like this should almost always be no. They do not want people who know the market research business taking their surveys. And you will almost always not qualify for the paid survey.

Well now that you have all the information you need it's up to you to decide if paid surveys is for you or not. If you are interested in paid surveys I highly reccommend NFO My Survey, Global Test Market, Survey Savvy, Survey Spot, E-Poll, ECN Research, Lightspeed Research, American Consumer opinion, Test Spin,GoZing surveys, Greenfield Online, and Opinion Outpost. There several more great paid survey sites. These are just my personal favorites.